New Chenin Blanc-Viognier Blend Joins Premium 3-Liter Portfolio for Summer 2023
Manteca, Calif., April 25, 2023 – Bota Box®, America’s favorite premium boxed wine brand1, announced today the launch of Bota Box’s first limited-edition wine. Shipping to stores nationwide beginning this month, the new Bota Box “Summer Release Chenin Blanc & Viognier” will hit shelves nationwide just as consumers gear up for summer fun and entertaining.
Made in a crisp, fresh style, the unique blend wine deftly balances the aromatic floral and stone fruit notes of Viognier with the juicy, bright citrus and pear flavors of Chenin Blanc. “Summertime is all about being outdoors, and Bota Box’s lightweight, unbreakable wines go where glass can’t—whether that’s the beach, the pool or your next neighborhood barbecue. So, introducing a wine that pairs perfectly with summer’s best moments is a natural move for Bota Box,” noted Andrew Blok, Bota Box Portfolio Director.
The wine carries a California appellation and is packaged exclusively in the 3-liter box, making it an ideal choice for summer barbecues and entertaining. The convenient, eco-friendly packaging and the fantastic quality of the wine carry on the qualities that have driven Bota Box’s success. In addition, notes Blok, “This limited-time offering allows us to enter an untapped territory with Bota Box’s white wine lineup, capturing new and existing consumers alike who are looking to discover a refreshing wine option from a trusted brand.”
Bota Box “Summer Release Chenin Blanc & Viognier” will hit retail shelves beginning in May, 2023 and is line priced with the Bota Box portfolio at a suggested retail price of $23.99. Each 3-liter carton contains the equivalent of four 750-ml bottles of wine. For more information about Bota Box wines, visit www.botabox.com or www.facebook.com/botabox.
About Bota Box
Bota Box is one of the most popular premium wine brands in the U.S. and is the U.S. category leader in premium 3- liter boxed wine1. Named 2020 “Wine Brand of the Year” by Market Watch magazine, the Bota Box portfolio includes Nighthawk® by Bota Box, which offers wines with a richer, bolder flavor profile, and Bota Box Breeze, America’s number one light wine brand2. In addition to 3-liter bag-in-box cartons, select Bota Box wines are also packaged in 1.5-liter bag-in-box cartons and in 500-milliliter Tetra Paks. Bota Box is produced at its Certified Sustainable California winery, and its eco-friendly, portable, shatter-proof 3-liter cartons use state-of-the-art technology that keeps the wine fresh for up to 30 days once open. Delicato Family Wines launched Bota Box in 2003, taking inspiration from traditional Spanish wine skins known as “botas”.
About Delicato Family Wines
Delicato Family Wines is a fourth-generation, family-owned company founded in 1924 and ranks among the largest wine companies in the U.S. Delicato’s diversified portfolio of leading wine brands includes Bota Box, Coppola Diamond Collection, Noble Vines, Gnarly Head, Z. Alexander Brown, Coppola Director’s Cut, Black Stallion, Three Finger Jack, Sofia, 1924, and Schmitt Söhne Family Wines (Germany). Transcendent Wines, Delicato’s fine wine portfolio, includes such luxury brands as Black Stallion Limited Release (Napa) and Diora (Monterey, Calif.) in addition to imported luxury estate wines such as Stoneleigh (New Zealand) and Torbreck Vintners (Australia). For more information, visit www.delicato.com and follow on LinkedIn and Facebook (https://www.facebook.com/DelicatoFamilyWines).
