The Business of Wine for Sommeliers

Hosted by the Wine Business Institute of the School of Business and Economics, Sonoma State University, Geoff Labitzke, MW General Manager of Hamel Family Wines, will walk you through key insights of how to add value to your wine program with Key Performance Indicators (KPIs).

KPIs are crucial to help you determine where your business is succeeding and what areas need work. They’ll help you see where you are spending too much money and allow you to make adjustments to track and achieve your goals. A profitable wine program is a successful one, so it’s helpful to have an understanding of a beverage program’s financials. Know budgeting and financial analysis, understanding concepts like percentage cost, cash flow, burn rate, and turnover will put you ahead of many of your colleagues.

This free webinar is and great for sommeliers and servers who intend to advance their career to wine director but is open to anyone who is interested.

Register here.