E & J. Gallo Winery continues to democratize wine with a strong commitment to the perennial leader in the growing premium three-liter box wine category
MODESTO, Calif., March 16, 2022 – The most celebrated premium three-liter boxed wine producer, Black Box Wines, is poised once again to redefine the category. In addition to the introduction of their new Savvy Man spokesperson, portrayed by actor Adam Scott in a new national media campaign, Black Box is launching six new Taste-Forward and Brilliant Collection wines to their diverse and expansive portfolio. Acquired by E. & J. Gallo Winery in 2021, these Black Box initiatives reflect Gallo’s spirit of innovation and ability to respond quickly to consumer tastes.
“Everything we do at Black Box is grounded in our continued commitment to bring quality and sophistication to the premium boxed wine category,” says Stephanie Gallo, Chief Marketing Officer for E. & J. Gallo Winery. “We are also enthusiastic in how Black Box is helping Gallo fulfill our longstanding goal of making wine accessible to all. Our Savvy Man campaign and these new, innovative additions to the portfolio will help reach new and existing consumers and invite them into the category by delivering the tastes, packaging, quality, value and messages that meet their needs. To the savvy wine drinker, Black Box provides an appealing, convenient and elegant choice in wine.”
The Savvy Man, Black Box’s first-ever spokesperson, invites viewers to take a savvier approach to enjoying wine. Portrayed by Adam Scott, star of the critically acclaimed Apple+ series Severance as well as hits like Parks and Recreation and Big Little Lies, the smooth, confident Savvy Man cleverly highlights Black Box’s highly acclaimed wines, his wit and charm helping demystify the category and make premium boxed wines more approachable and inclusive. The savvy spots are rolling out this month across top streaming and digital partners like Roku, Hulu, and YouTube.
Gallo continues its efforts to democratize wine with Black Box by leveraging its industry-leading consumer research, which has shown that bold flavor notes attract new consumers. The new Taste-Forward portfolio embraces that philosophy with offerings that clearly signal wine style and taste profile as well as traditional high-quality cues like variety and appellation. The first entry in the line, Buttery Chardonnay, hit shelves in late 2021. This month, Black Box adds Tart & Tangy Sauvignon Blanc, Vibrant & Velvety Red Blend and Deep & Dark Cabernet Sauvignon, each priced at $22 SRP.
Additionally, it’s clear that many consumers are currently engaging in wines that offer high taste impact with lower calories than their traditional counterparts. Black Box is meeting these consumers with the Brilliant Collection, which includes Chardonnay, Pinot Grigio and Cabernet Sauvignon ($22 SRP). At 70 calories per five-ounce serving, the three great-tasting Brilliant Collection wines offer traditional varieties with full flavor, dispelling the perception that lower calorie equals a lower taste profile.
Black Box redefined the wine market with its launch in 2003. By continuing to over-deliver on quality, taste and value, Black Box remains a leader in the category nearly 20 years after its debut. Black Box has earned over 100 gold medals and counting, proving that exceptional wines can come in all shapes and sizes.
Come over to the savvy side and discover more about Black Box at the Black Box Wines website, on YouTube or follow us on Instagram.
About Black Box Wine
In 2003, Black Box Wines redefined the wine category by becoming the first U.S. brand to offer premium, appellation-specific, vintage-dated boxed wines. Black Box introduced the world to the benefits of the premium three-liter box format: One elegant three-liter box equals four bottles of award-winning wine and stays fresh for up to six weeks after opening. Since then, Black Box has succeeded by being a category leader in one of the most dynamic, growing wine segments. Through the years, Black Box has consistently enjoyed incredible acclaim for their ever-growing portfolio of wines, becoming the most awarded boxed wine by earning more than 100 gold medals and over 30 Best Buy awards. The Black Box portfolio includes an expansive, diverse selection of premium three-liter boxed wines as well as the brand’s 500mL Tetra Pak Go Pack line.
