Avery, a 20-year wine industry veteran, will take lead role at PATRIMONY Estate
Paso Robles, CA (February 3, 2022) – PATRIMONY Estate, a breakout cult Cabernet Sauvignon from DAOU Mountain in the Adelaida District AVA of Paso Robles is excited to announce that Chris Avery has been promoted to President.
As the estate continues to develop new revenue streams and grow reputation in the global marketplace, Avery will serve as a managing leader in the journey. With decades of unparalleled experience, relationships, and expertise, Avery has spent his first year building PATRIMONY’s sales and marketing team. Before joining the PATRIMONY team, Avery served as the President of Demeine Estates and Vice President of Sales and Marketing at Opus One in Napa Valley.
“It is an honor to represent this illustrious brand and to be trusted to assist with the creation of PATRIMONY’s legacy”, says Chris Avery, President of PATRIMONY Estate. “This position could only be described as the most enviable in luxury wine. I am humbled beyond words that Daniel, Georges, and Neb have allowed me to progress in this role and to give PATRIMONY such a prestigious opportunity to compete on the world’s stage among the finest wines on earth.”
PATRIMONY is a California first-growth Cabernet Sauvignon and the masterwork of Winemaker Daniel Daou, who founded DAOU Family Estates with his brother Georges in 2007.
“It’s been such a thrill working closely with Chris this past year. His understanding of the industry and how to grow a premium luxury brand is unmatched,” says Winemaker and Proprietor Daniel Daou, “His leadership skills combined with his interpersonal communication has allowed him to build a dream team that incorporates the passion our family has for our wines.”
On DAOU Mountain in the coastal mountains west of Paso Robles, the Daou brothers set out to establish the Adelaida District as the world’s next benchmark for world-class Bordeaux varietals.
“Chris brings a great level of expertise and passion to the PATRIMONY team,” says Proprietor Georges Daou “We are extremely honored to have him at the helm of this next chapter for us. We have unfettered confidence in Chris and the team he has made for PATRIMONY.”
About PATRIMONY Estate
PATRIMONY Estate is a winery in Paso Robles helmed by co-proprietors and brothers Daniel and Georges Daou, leading figures in the Central Coast winemaking community. This range of outstanding, critically acclaimed fine wines showcases the Daou expertise and proves PATRIMONY Estate sets the stage for world-class Bordeaux varieties from the Adelaida District in Paso Robles. As stewards of the land the brothers bring a modern take to heritage and legacy to craft luxury, age-worthy wines that compare to any cult classic from the United States, Europe and beyond.
