Social Contest to Benefit the Rainforest Alliance Highlights Bordeaux Efforts to Combat Climate Change; 65% of Bordeaux Vineyards Are Certified Environmental as of 2021
BORDEAUX, FRANCE – July 8, 2021 — The Bordeaux wine region has partnered with four American artists to design handcrafted wooden wine boxes to benefit the Rainforest Alliance, a global non-profit that protects forests and biodiversity through climate change initiatives. Each artists’ box is a one-of- a-kind piece that symbolizes Bordeaux’s commitment to preserve the environment and biodiversity in the vineyard. Details about the Bordeaux artist boxes are available on Instagram @bordeauxwines with four winners announced on July 13.
As part of this unique program, each wooden wine case represents a different ecological theme: flora, fauna, environment and water. The themes capture the Bordeaux region’s exemplary commitment to sustainability and invite consumer participation in the collective effort to combat climate change. The participating artists are each profiled on @bordeauxwines, as follows:
- Flora – Jennifer Orkin Lewis @augustwren
- Fauna — Terry Runyan @terryrunyan
- Environment — Timothy Goodman @timothygoodman
- Water – Haley Weaver @haleydrewthis
Consumers can enter to win one of the four custom wood artist boxes by making a donation to the Rainforest Alliance. Promotion details, as well as imagery of the art, are available on Instagram @bordeauxwines. All four winners will be announced on July 13, and each will receive an artist box and six sustainably crafted Bordeaux wines.
Bordeaux has taken significant action to drive sustainability, including the introduction of six new climate-friendly grape varieties in 2021. A recent study revealed that more than 65% of Bordeaux vineyards are now certified sustainable, an all-time high for the region.
To request more information about the artists and or high-res artwork photography, please contact our press relations team.
ABOUT Bordeaux Wine Council (C.I.V.B.)
Bordeaux Wine Council (C.I.V.B.) was created by the French Law dated August 18, 1948. It unites representatives from the three families in the Bordeaux wine industry: winegrowers, merchants and traders. The CIVB’s 4 missions:
- Marketing mission: stimulate demand for Bordeaux wines, recruit new, younger consumers and ensure their loyalty to the brand. Provide education for the trade and strengthen relationships.
- Technical mission: build knowledge, protect the quality of Bordeaux wines and anticipate new requirements related to environmental, CSR and food safety regulations.
- Economic mission: provide intelligence on production, the market, the environment and sale of Bordeaux wines around the world.
- The industry’s general interests: protect the terroirs, fight counterfeiting, develop wine tourism.
