On Thursday, October 1st from 2:00pm – 3:30pm PT / 5:00pm – 6:30pm ET, Sonoma-Valley based winery Hamel Family Wines is bringing together a panel of thought leaders from various professional backgrounds inside and outside of the wine industry to discuss better ways to reach younger wine consumers through marketing, hospitality and more. This is the first in a series of panel discussions during which participants will dig into what’s worked, what hasn’t, and actionable steps our industry can take to reach the next generation of wine consumers.
Presented by Hamel Family Wines and moderated by sommelier and digital wine luminary Amanda McCrossin, this first event will focus on reaching a younger demographic through marketing – what younger audiences find most valuable in the brands they are willing to support, marketing tactics to keep – as well as those to reconsider – when targeting younger consumers, most impactful platforms for communicating with this audience, and more. Accompanying Amanda will be the following five panelists, who all bring a wealth of marketing experience to this discussion:
- Philippe Andre, Sommelier, Restaurateur and Charles Heidsieck US Ambassador
- Kristen Reitzell, VP of Communications at Jackson Family Wines
- Tom Herbst, CMO at Athleta (Formerly The North Face)
- Vanessa Conlin, MW, Head of Wine at Wine Access
- George Hamel, III, Managing Director of Hamel Family Wines
Interested in joining the discussion? Please sign up here to reserve your spot. If you have any questions, please reach out to Natalie Perkins (nperkins@colangelopr.com) or Collin Smith (csmith@colangelopr.com).
About Hamel Family Wines:
Hamel Family Wines is a family-owned and operated winery located in Sonoma Valley, California. Driven by a desire to showcase their exceptional vineyard sites, the Hamel family crafts wines expressive of the distinctive and varied characteristics of each vineyard’s terroir, emphasizing biodynamic farming practices and minimal-intervention winemaking techniques. Opened in 2014, Hamel Family Wines was founded by Pamela and George, Jr. and is currently led by two of their four children, George, III and John. Hamel Family Wines is committed to quality, whether in the vineyards, the winery, or the Estate House, where guests can enjoy a variety of personally curated experiences that promote education, exploration and enjoyment of the family’s limited production wines. For more information, please visit www.hamelfamilywines.com.
About Amanda McCrossin:
Amanda McCrossin is a sommelier, media personality, wine educator, host of the Wine Access Unfiltered Podcast, & creator/host of the Instagram and YouTube channel “SOMMVIVANT.” As the former Wine Director at PRESS Restaurant in Napa Valley, Amanda worked with the world’s largest, deepest restaurant collection of all Napa Valley wines in the world. Prior to being named Wine Director in 2018, Amanda worked as a sommelier with her mentors and predecessors Kelli White (author, Napa Valley Then & Now) and Scott Brenner to become one of the world’s leading experts in California wine. Today, Amanda focuses her efforts on producing wine “edutainment” and digital media content for her social media platforms geared toward both consumers and professionals alike. A frequent speaker, personality, and contributing writer, in 2018 she was named a Wine Enthusiast ‘Wine Star’ Nominee for Sommelier of the Year and has been featured by numerous publications and media outlets including SOMM TV, Food Network, Wine Enthusiast, Somm Journal, Food & Wine, World of Fine Wine, & Wine Spectator.
