Region Pivots To Address Current Need With Range of Innovative Programs
New York, NY – June 30, 2020– In 2020, Languedoc Wines (the CIVL – Conseil Interprofessionnel des Vins du Languedoc) is proud to invest in the education of the US wine trade. The CIVL is working with industry partners to produce a series of programs which will allow for a variety of ways to access in-depth information about the region, bolstering educational backgrounds for industry professionals and driving sales success for the producers and wines.
Partnering with Napa Valley Wine Academy, Languedoc is sponsoring a range of educational opportunities that included Live Webinars throughout June, culminating in a Webinar which will remain permanently accessible online, a WSET Diploma level scholarship and a second iteration of the Languedoc Wines National Sommelier Challenge. An updated Regional Guide is also available on SevenFifty Daily and Languedoc has partnered with Wine.com for a special promotion of the region’s wines at the nation’s largest online retailer, which includes education for their staff as well. Wine.com is dedicated to expanding their identification of appellations in the South of France, including all Languedoc sub-appellations.
“As the largest wine region in France, and the leader in French organic viticulture, Languedoc, South of France wants to be top of mind with U.S. trade and educators as a dynamic source for incredible diversity and innovative, high-quality winemaking. Supporting efforts to further top tier wine education, and anchoring Languedoc in those reference programs with key partners, is a pillar of our strategy and strengthens our relationships with these important members of the wine trade”, says Miren de Lorgeril, wine producer and CIVL President.
Languedoc’s strategic goal for the US market in 2020 is to invest in the U.S. wine trade through education, ultimately helping to drive sales and placements of the wines. At the start of the year, program plans included many in-person events, such as seminars and on and off premise promotions including tastings, to strengthen relationships. With the advent of COVID-19, Languedoc was challenged to pivot plans to find best strategies to meet the goals and needs of all involved. Partnering with creative leaders in online learning and retail sales, such as Napa Valley Wine Academy and Wine.com, is a logical fit for this leader in innovation in French winemaking.
The Languedoc is France’s largest wine region with a history of innovations in winemaking dating back to the Middle Ages. Stretching along the Mediterranean coast, the climatic conditions, topography, and soils offer a multitude of unique terroir for the production of wines of excellent quality. Over 100 grape varieties are grown in Languedoc’s appellations, in a diversity of wine styles, ranging from sparkling to still to dessert wines. The CIVL represents 23 AOCs and 19 IGPs, accounting for 30% of France’s total wine production, 30% of total French rose wines (11% of global rose production), and 36% of France’s organic viticulture.
About Languedoc Wines
The Conseil Interprofessionnel des Vins du Languedoc (CIVL or “Languedoc Wines”), located in Narbonne in the South of France, manages the worldwide promotion of Languedoc wines. The council was set up in 1994 to represent Languedoc AOCs (Appellations of Controlled Origin) for the entire wine sector, including still, sparkling and sweet wines. This state-approved private organization gathers economic players from the local wine production sector (producers and merchants) and was joined in 2012 by the organization representing the Sud de France PGI (Protected Geographical Indication).
For more information visit: Languedoc-wines.com
