€18 million were invested in turning the property into a state-of-the-art wine-tourism and wine production facility.
Tain-l’Hermitage, France, December 20, 2019 — Delas Frères, one of the northern Rhône Valley’s best producers, is excited to usher in a new chapter in its long history and announce the opening of its new premises in Tain-l’Hermitage. The project has included new facilities and tools essential to the company’s future growth and a new showcase site in which the Delas team will be delighted to relate the history of the company to visitors.
Founded in Tournon-sur-Rhône in 1835, Maison Delas Frères has constantly gone to great efforts to execute a strategy committed to quality and respect for the terroir. Delas Frères has been associated with the Deutz Champagne House since 1977 when it was purchased by the latter. It was given new momentum in 1993, when the Rouzaud family of Maison Louis Roederer, already the owner of several wine estates, acquired the two wine companies and entrusted their management to Fabrice Rosset, CEO since 1996. Under his management, and with the intention of taking the domaine to the next level of excellence, the company embarked on a long-term development program.
Over the last twenty years, nearly 30 million euros have been invested: harvest-handling facilities, vat room, high-tech equipment and new ageing cellars in Saint-Jean-de-Muzols, rebuilding of the drystone support walls on the Hermitage hills, replacement of 7,000 vines, consolidation of the vineyards with the purchase of several plots. In 2006, the acquisition of nearly 20 hectares in the Crozes Hermitage appellation took the total vineyard surface area now worked by Delas Frères to around 30 hectares.
Delas Frères has been historically located in Saint-Jean-de-Muzols, but in 2015, its 180th anniversary year, it acquired a property tucked away in the center of Tain-L’Hermitage. This would be the start of the next phase in the process of elevating the brand.
“Delas Frères needed a high-performing production tool that matched its ambitions and would allow it to deliver the purest expression of its prestigious northern terroirs,” said Fabrice Rosset at the time…. “and, at the same time, be consistent with the elegant efficiency of Deutz and the constellation of magnificent estates under the same umbrella” (Château Pichon Comtesse, Adriano Ramos Pinto, Domaimes Ott, Louis Roederer, Merry Edwards, Roederer Estate, etc.).
The new property, located at the foot of the l’Hermitage hill, now includes an architectural gem that lives up to the outstanding setting. The design and restoration of the facilities were entrusted to architect Carl Fredrik Svenstedt, a graduate of Harvard and the Yale School of Architecture, with a brief to respect the character of the original property and to set off the “terroirs of excellence.” In the prestigious Architecture MasterPrize competition this past October, the new winery was awarded Honorable Mention in Architectural Design and its architects won the Small Firm of the Year Award in Sustainable Architecture.
The spectacular building housing the new winery and cellars, which adjoins the former family residence and the new reception cellars, is impressive for its purity, precision and modernity. Only noble material – stone, glass and steel – has been used in its construction. The wall sculpture, created from 274 blocks of stone, seems to be almost alive with a rhythmic and harmonious undulation that appears to take the shape and mimic the Hermitage hills. In a 6,000 square-meter walled property, the venerable “Maison Delas Frères” now boasts a tailor-made, state of-the-art production facility.
In September 2019, the grapes from the northern crus were brought in to this new red wine winery in Tain-l’Hermitage for an emotional first harvest. The white wines and blends from the southern crus were taken to the Delas Frères site in Saint-Jean-de-Muzols which is still in operation.
The reception cellars, sheltered by noble stones that parallel the design around the winemaking operations, come at the end of the tour. This space is entirely dedicated to wine tastings and a retail area. It offers wine novices and wine lovers a chance to try, as well as purchase, the Delas Frères range of wines representing the finest Rhône Valley terroirs.
The Reception House, which was the former family residence, perfectly illustrates the contemporary nature of the project sought by Delas Frères with an interior design courtesy of renowned designer Julia Rouzaud. Its reception facilities include two lounges and a dining room. Eleven bedrooms for the use of Delas’ guests (partners, customers, VIPs, etc.) complete this space in which the Delas Frères team will be delighted to relate the history of the company.
Fabrice Rosset states, “We are delighted to have been able to make the most of this unique property, now practically an icon thanks to its history and its rebirth within the world of fine Rhône Valley wine. This will be the facility where we will be able to receive devotees of the brand and Rhône Valley wine enthusiasts, in style.”
The new winery and reception cellars are located at 40, Rue Jules Nadi, Tain-l’Hermitage, and is open Monday to Saturday from 9:30am to 12:00pm and from 1:30pm to 6:30pm.
About Delas Frères
Delas Frères is a winery of tradition and renewal. Founded in 1835 in the heart of the northern Côtes du Rhône, the winery has thrived with the dynamism of its original founders and their heirs and more recently, the renewed energy of the Lallier-Deutz family, owners of Champagne Deutz. Delas Frères and Champagne Deutz were acquired by Maison Louis Roederer in 1993. André Lallier retired from daily winery duties in 1996, and Fabrice Rosset, a 20-year executive with Roederer, today leads both Delas and Deutz. Delas wines are crafted by a panel of experts headed by winemaker Jacques Grange. Together, the team makes wines that have been heralded for their intensity of flavor and excellent value. The wines are imported exclusively into the U.S. by Maisons Marques & Domaines (MMD USA).
