Visualize, if you may, that you have just released a superior vintage wine. You have received great industry reviews and are excited to see how consumers will take to your new offering. In the past, you would have to wait to see how sales are doing to gauge consumer interest. Your sales reps would have to speak to retail staff to drive purchasing and there was no way to make sure that YOUR marketing message was getting through.
Now envision that you can deliver your marketing message directly to a consumer at the exact moment that they are holding your bottle. Flash forward a decade and imagine that your vintage has become legendary enough to attract counterfeiters. Further imagine that a consumer can determine, with 100 percent certainty, that the bottle they are holding is legitimate and deserves that high auction bid.
Such is not the substance of dreams any longer. It is, in fact, an accurate description of the cutting-edge service now available through Prosurix, a company that has perfected an innovative, near field communication (NFC) technology that both protects product authenticity and stores information in a way that has never before been realized.
According to Steve Glamuzina, Prosurix Founder and CEO, the patented NFC tags embedded in the product code contain an encryption that cannot be replicated, offering unparalleled protection against counterfeit and fraud.
“The NFC chip that we have developed cannot be counterfeited,” confirms Glamuzina. “There is no way to access our unique algorithm, which guarantees both producers and buyers complete authenticity of the product.”
In addition to its ultimate security guarantees, Glamuzina is excited about the unprecedented marketing opportunities that Prosurix tags create for brands to communicate directly with their customers at the point of purchase.
“The producer can direct a pre-programmed message with a product description, rebate or other POS information and a promotional video right onto the bottle,” explains Glamuzina. “All of these attributes attached to the message are built into the algorithm, which can be accessed when the code is scanned by the consumer, and all of it is completely protected.”
Glamuzina explains that consumers have easy access the system. All they do is install the application from app.prosurix.com, then touch their phone to the NFC tag on the bottle to be taken directly to vintner content.
“This is real-time market research tool that can lead to incredible cost savings decisions by producers and give them unheard of control over their supply chain management practices at the same time,” Glamuzina notes.
Prosurix, a relatively new company, received its unique, algorithm patent in 2017 and currently has a pending patent covering additional products in process, which Glamuzina is confident will be approved early next year.
“Every day there’s less brick and mortar and more Internet,” Glamuzina points out. “Information is your best friend. The more you have, the better. Prosurix offers companies what they need for success in the market place; a fail-proof system to protect their hard-earned investments and their products in a cost-effective, very efficient manner. We’re excited to be able to provide it.”
For more information and orders go to www.prosurix.com
