Are You Hiring the Right People?

As we rapidly approach the busy season for many businesses, it’s a good time to think about the qualities we need in the people we employ to interact with the customers in person, on the phone or via email. In addition it’s also important to think about the job description that we present and what skills we need to focus on.

You don’t want to waste your time or the applicant’s time by interviewing people who are never going to be right for the job so it pays to have a clearly worded advertisement detailing the type of person you want and a detailed job description.

In the ad be specific about the type of company you are hiring for and also what you are looking for in a person. If you are hiring for a sales or customer service person you want to emphasis the soft skills (empathy, patience, communication) making sure you get a person with the right temperament for the position.

You goal is to find the right person the first time. Not putting enough thought into the ad or the job description can lead to hiring the wrong person, At which point co-workers are not happy and you have to start the process all over again.

When you are writing a job description let the candidates know what you expect from them and also what they can expect from you. If there is the possibility of advancement or that they will be working with a talented group of people, mention it. You want will attract more qualified candidates if they know that there are benefits to the job for them as well as the employer.

Once you start receiving applications respond quickly to the candidates. Even if you just send a quick email that says you received their résumé and will be back to them within the next week. It is important for people to know when they can expect to hear from you.

Next week, I will focus on interview techniques.

A tip of the glass from me to you

1. E Column
   by Elizabeth “E” Slater, In Short Direct Marketing

   A recognized expert in the fields of direct marketing and sales in the wine marketplace. Slater has taught more wineries and winery associations how to create and improve the effectiveness of their direct marketing programs and to make the most of each customer’s potential than anyone in the wine industry today.

   Follow E on twitter @esavant and facebook.

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