Napa, CA – January 29th, 2025 – Treasury Americas is thrilled to announce the appointment of Neb Lukic as President of Luxury Sales and Marketing. This strategic leadership appointment reflects Treasury Wine Estates’ unwavering commitment to becoming the world’s most desirable luxury wine company.
Neb’s extensive commercial experience in both sales and marketing, coupled with his profound understanding of the luxury consumer, makes him the ideal leader to oversee these critical functions. His previous achievements, leading the largest luxury portfolio at Southern Glazer’s Wine & Spirits and driving DAOU Vineyards’ success as the fastest-growing luxury brand in the United States, cement his exceptional capabilities in this space.
“Neb Lukic brings an unparalleled combination of leadership, innovation, and strategic vision to Treasury Americas,” said Ben Dollard, President, Treasury Americas. “His proven expertise in understanding luxury consumers through culture-led experiences will deliver transformative results and empower our Luxury Sales and Marketing team to achieve new heights. Under Neb’s guidance, I’m confident of our ability to grow and strengthen our position as a leader in the luxury wine market.”
This appointment marks an exciting new chapter for Treasury Americas, building upon its momentum as the #1 luxury wine supplier in the U.S.
About Treasury Americas
With its U.S. headquarters in Napa, California, Treasury Americas, is one of the largest Napa Valley growers, producing luxury grapes in 10 Napa American Viticultural Areas (AVAs) and supplying the strongest luxury portfolio of iconic American brands, such as DAOU Vineyards, Beaulieu Vineyard, Beringer Vineyards, Etude Winery, Frank Family Vineyards, Stags’ Leap Winery, and Sterling Vineyards, that have been awarded more than 2,000 90+ scores from respected wine critics globally. With beloved wineries in California’s most celebrated wine regions, Treasury Americas takes a comprehensive approach to sustainability. Recognized as the California Green Medal Leader, #1 Healthiest Employer in the Bay Area and a top Healthiest Employer nationally, Treasury Americas’ commitment to supporting a prosperous future for winegrowing is clear.
