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Champagne Pommery Returns for 2024: Celebrating 150 Years of Brut Champagne and 30 Years of The Armory Show

(August 21, 2024 – New York City)Champagne Pommery is pleased to announce that they will present its sixth annual Pommery Prize at The Armory Show art fair taking place  September 6th– 8th with a special preview on September 5th

This iconic award recognizes an exceptional presentation within the Platform section of  the fair, which displays large-scale artworks, installations, and site-specific commissions  across the Javits Center. A panel of judges comprised of curators and collectors will  determine the recipient of the $20,000 prize, shared between the artist and presenting  gallery. Nathalie Vranken, Co-Owner and Deputy CEO of Vranken-Pommery Monopole and Pauline Vranken, CEO, Vranken Pommery America, will present the prize. 

2024 marks the 150th anniversary of Madame Pommery’s iconic introduction of Brut  Champagne to the world. Since then, Maison Pommery has crafted cuvées that prioritize  meticulous selection and unique expertise, blending tradition with modernity year after  year. 

As we commemorate this groundbreaking discovery, Pommery’s winemaker has crafted  an exclusive cuvée, Cuvee Apanage 1874, which will embark on a special journey from  the historic Pommery cellars to the Armory Show aboard a sailboat, continuing Madame  Pommery’s innovative legacy. This exceptional sea voyage revives a historic tradition. Just 

120 years ago, the first bottles of Pommery champagne arrived in America by sailboat,  aboard the Foudre de Gale. 

This return to their roots perfectly illustrates Maison Pommery’s dedication to  environmentally friendly and sustainable practices. By transporting champagne by  sailboat, Champagne Pommery is taking a significant step in their global effort to reduce  their carbon footprint and promote renewable energy sources. 

Madame Pommery, a woman ahead of her time, demonstrated a lifelong passion for  the arts, evident in her wine cellars adorned with monumental brass sculptures by  Gustave Navlet and the commissioning of Émilie Gallé’s largest-ever sculpted cask.  

Her cultural contributions extend to donating Jean-François Millet’s The Gleaners to the  Louvre, now on display at the Musée d’Orsay in Paris. Pommery continues this tradition  by opening their Gallo-Roman chalk cellars annually since 2002, providing a platform for  artists to showcase their talents during the “Expériences Pommery” exhibitions.  Celebrated globally, Champagne Pommery is renowned for its innovative approach to  tradition, crafting a unique collection of champagnes that pay homage to the pioneering spirit of its founder. 

The Domaine often collaborates with seasoned curators to showcase a diverse range of  artists who explore societal issues and the human condition within stunning, historic  settings. These exhibitions celebrate the rich cultural history of the maison, the art of  champagne, and French heritage.  

This year also celebrates the 30th anniversary of the Armory Show, New York’s premier art  fair known for showcasing the world’s leading international galleries and a diverse array  of modern and contemporary art and artists. As in previous years all parts of the show will  benefit from a unified thread, with the 2024 curated sections examining an overarching  theme of art-historical reverberations and echoes in the present. Curated by Eugenie  Tsai, Platform will examine the overarching theme through large-scale installations and  site-specific works that explore the interplay of memory, material, and spirit.

The Pommery Prize reflects this commitment by recognizing contemporary artists. Last  year’s award went to Barthélémy Toguo for his piece “Urban Requiem.” 

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The 2024 Pommery Prize winner will be revealed during a special event at The Armory  Show on September 5th. The celebration begins with the unveiling of the new, exclusive  Apanage 1874 and a walk-through of the Pommery Champagne Lounge at 3 PM, followed by the award presentation and celebratory toast at 4 PM. 

Champagne Pommery 

In the world of champagne and sparkling wines, Vranken-Pommery is a name  synonymous with refinement, tradition and excellence. Its rich history dates back to the  19th century and the brand remains a prominent symbol of French luxury and savoir  faire today, with over 2,600 hectares of land, spread throughout vineyards in  Champagne, Provence, The Camargue and Douro. This year marks the 150th  anniversary of the creation of Brut champagne by Madame Pommery. 

The Armory Show 

A cornerstone of New York’s cultural landscape since 1994, The Armory Show opens  New York’s fall art season by bringing the world’s leading international contemporary  and modern art galleries to the Javits Center each year. The fair emphasizes thoughtful  programming, elevated presentations, curatorial excellence, meaningful institutional  partnerships, and engaging public art activations. In 2023, The Armory Show was  acquired by Frieze, one of the world’s leading organizations for modern and contemporary art. For more information on The Armory Show, visit thearmoryshow.com.

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