Horan follows filmmaker Francis Coppola as a subject of the Diamond Collection brand’s “It Takes Time to Make a Diamond” campaign.
GEYSERVILLE, Calif., June 24, 2024 – Francis Ford Coppola Wines and Lindsey Horan are partnering on the launch of Coppola Wines’ multi-million-dollar advertising campaign for its flagship California wine brand, Diamond Collection. The U.S. Women’s National Soccer Team captain and three-time Olympian has spent her lifetime honing her skills through ups and downs to become one of the nation’s top players; her inspirational story exemplifies the central theme of Coppola Diamond Collection’s “It Takes Time to Make a Diamond” campaign, which tells emotive stories of notable individuals who have persevered through adversity.
New ads featuring home footage from Horan’s family as well as pivotal moments from her professional soccer career launch today across a range of consumer touchpoints, including streaming TV, digital advertising and social media. Francis Coppola Diamond Collection is the U.S.’s number three-bestselling domestic wine in the super-premium category; it has bucked soft category trends to grow 6% over the last year, propelled in part by the launch of the successful ad campaign last year.
Horan is the first person to be featured in the Coppola Diamond Collection campaign after winery founder, Francis Ford Coppola, whose story launched the campaign in 2023, and whose periodic professional setbacks—as well as his triumphs—over the course of his storied filmmaking career are well known.
While women’s sports face challenges and underrepresentation, Horan is one of the top competitors at the helm of recent excitement and growing conversation around females in athletics. Despite struggles with body-shaming and the inevitably harsh path to becoming an Olympic athlete, Horan is proof that there is no such thing as an overnight success in soccer—just as it takes time to make the perfect wine.
“Achieving anything at the highest level—whether in film or on the field—requires sacrifice, perseverance and believing in your own vision, regardless of obstacles and what doubters may say along the way,” Horan notes. “Just as I’ve poured my all into my sport, I see parallels in the dedication and passion that go into creating great art, and into these remarkable wines.
“Francis Ford Coppola Diamond Collection wines are an example of how hardship can drive boundary-pushing creativity to result in meaningful accomplishment, as Coppola, a man who never settled for mediocrity, has demonstrated across his careers in film and winemaking,” remarked Gabriela Becker, vice president of marketing for the winery.
Comments Horan, “Both my story and that of Coppola Diamond Collection are about commitment to excellence, refining the craft, and the art of turning setbacks into something truly exceptional through perseverance. I’m thrilled to embark on this journey with Coppola Wines.”
The campaign launches nationwide on June 24 and includes five spots developed by Los Angeles-based agency High Wide & Handsome.
For more information, visit francisfordcoppolawinery.com. Follow Francis Ford Coppola Winery on Instagram, Facebook and X. Follow Lindsey Horan on Instagram, Facebook and X.
ABOUT FRANCIS FORD COPPOLA WINERY
Rooted in Sonoma County, California, Francis Ford Coppola Winery is known for its superior level of quality and integrity. Francis Ford Coppola Winery offers wines crafted on-site in a state-of-the-art winemaking facility, encompassed by sustainably farmed vineyards. The award-winning, globally recognized Coppola portfolio includes Diamond Collection, the U.S.’s fifth-largest super-premium wine brand, Sofia sparkling cuvées, and the winery-exclusive Francis Coppola Reserve wines. The Sonoma estate’s grounds are, as Francis puts it, “a wine wonderland, a park of pleasure where people of all ages can enjoy all the best things in life: food, wine, music, dancing, games, swimming and performances of all types. A place to celebrate the love of life.” Located in Geyserville, the winery offers visitors a variety of tasting experiences and seasonal events, culinary delights from the on-property restaurant Rustic, two swimming pools joined by views of surrounding vineyards, and a vast collection of cinematic history. Francis Ford Coppola Winery is a proud part of Delicato Family Wines, one of the fastest-growing top-ten wineries in the U.S.
ABOUT LINDSEY HORAN
Hailing from Golden, CO, Lindsey Horan is a prominent figure in women’s soccer, currently serving as the captain of the U.S. Women’s National Team. Her journey in soccer began early, becoming the first female to turn professional straight out of high school in 2012, a testament to her exceptional talent and dedication. A three-time Olympian, Horan exemplifies excellence on the field with 148 game appearances, 35 goals and 35 assists. Horan’s accolades span multiple tournaments and awards, including multiple SheBelieves Cup championships (2016, 2018, 2020-2021, 2023-2024), a 2024 Gold Cup victory, a 2019 FIFA World Cup triumph.
