Local Chefs to Compete for Master of Fire Title on Friday, May 17
Paso Robles, CA (March 11, 2024) – Renowned Celebrity Chef Tyler Florence is set to ignite the culinary scene at the 2024 Paso Wine Fest with the debut of his Masters of Fire Experience series. The event will take place on Friday, May 17, 2024, from 5 to 9 p.m., promising an unforgettable experience for food and wine enthusiasts.
The Masters of Fire Live Fire Barbecue Experience is a dedicated, stand-alone ticketed event in conjunction with the annual Paso Wine Fest weekend. Highlights of the Masters of Fire event include a thrilling live-fire culinary competition, a barbecue feast prepared by Tyler Florence and competing chefs paired with Paso Robles wines, and a meet and greet autograph session with Tyler Florence in support of his new cookbook, “American Grill.”
“We are honored that Tyler Florence has chosen Paso Wine Fest to launch the national tour of the Masters of Fire Live Fire Barbecue Experience” said Joel Peterson, executive director of the Paso Robles Wine Country Alliance. “We all know barbecue and wine are a perfect pairing, and with our own unique barbecue style on the Central Coast, what better place for Chef Florence to kick of his American Grill book tour but in Paso Robles Wine Country.”
The 2024 Master of Fire Competition will showcase the talents of local chefs who will engage in head to-head battles, vying for the esteemed local title of Master of Fire. The winner will not only receive bragging rights and a cash prize but will also earn the opportunity to compete in the National Master of Fire Finals against champions from other festivals across the country.
Attendees will indulge in a world-class 18-hour smoked barbecue prepared by Chef Tyler Florence and his acclaimed restaurant, Miller & Lux, recently named best steakhouse in San Francisco. Competing local chefs will also ofer up samples of their delectable barbecue creations. This All-You-Can-Eat smoked barbecue is not complete without wine, which Paso Wine Fest has covered. Over 10 Paso Robles wineries will be showcasing their best-for-barbecue wines in this indulgent affair.
Williams Sonoma is the official tour partner and will be present at the event, offering a meet and greet session with Chef Tyler Florence where guests can get their copy of “American Grill” signed. Tyler Florence will also be at the Paso Wine Fest Grand Tasting on Saturday, May 18 to promote his book.
Tickets for this gastronomic experience are priced at $250 per person and include an advance copy of Tyler’s latest book, “American Grill,” set for release later in May 2024. Tickets to the event are limited to 500 attendees, which is likely to sell out in advance. The competing chefs will be announced soon.
The Masters of Fire series is not confined to Paso Wine Fest; it is a traveling tour set to grace the top food and wine festivals nationwide from May 2024 to March 2025.
Chef Tyler Florence’s passion for culinary excellence and the art of live fire cooking promises an unparalleled experience for Paso Wine Fest attendees, making the Masters of Fire series a must attend event for food and wine enthusiasts everywhere.
Tickets to the Masters of Fire Experience at Paso Wine Fest can be purchased at pasowine.ticketsauce.com/e/paso-wine-fest-2024/tickets.
ABOUT TYLER FLORENCE
Twenty-seven-year Food Network veteran Tyler Florence has captivated millions of viewers on numerous hit shows, including Emmy nominated “Tyler’s Ultimate,” and “The Great Food Truck Race,” now in its 17th season, among many others. His reach and influence extends well beyond his cooking shows, as he has authored 17 cookbooks, including his new book, American Grill (Abrams) coming out Spring 2024, and built an ever-expanding business empire across many platforms.
He is a proud graduate of Johnson & Wales University ’94, ’04 Hon, and a two-time James Beard Award nominee for Best Chef West Coast, Tyler launched his award-winning flagship restaurant, Wayfare Tavern, over a decade ago. Tyler Florence Fresh, his outpost in San Francisco International Airport, also serves the best of his signature dishes. His highly acclaimed San Francisco restaurant, Miller & Lux, recently named Best Steakhouse in the Bay Area by San Francisco Magazine, is located in the Chase Arena, home of the Golden State Warriors. He recently opened the second outpost of Miller & Lux in Hawaii, at the Four Seasons Hualalai resort. His most recent openings, Miller & Lux Provisions Patisserie and Rotisserie Cafes in Union Square, and the upcoming Town Hall, are helping to revitalize and enliven downtown San Francisco.
In 2017, Tyler created a full-stack production company, Monarch Collective, Inc. His debut film Uncrushable, a documentary about the Northern California wildfires, was the catalyst for the company; since then, he has produced content for television and digital media, launched a successful online cooking class platform and created advertising/marketing videos for a variety of well-known clients including The Venetian Resort, Red Bull, The Four Seasons, Purdue Poultry and The Food Network/Discovery.
Tyler is co-host of a popular weekly iHeartRadio podcast with Wells Adams, titled: Two Dudes in a Kitchen.
His insatiable quest for what’s current and interesting in the food and lifestyle space has always positioned him at the forefront of new trends, gaining him a large and engaged social media following, that extends above the 1M mark. He calls Corte Madera, California home, where he lives in an 1890’s-era Bernard Maybeck home with his wife and children.
ABOUT PASO ROBLES WINE COUNTRY ALLIANCE
The Paso Robles Wine Country Alliance is the official trade and marketing organization that represents wineries, growers, and businesses in the Paso Robles American Viticultural Area. Centrally located between San Francisco and Los Angeles, along California’s Central Coast,
Paso Robles Wine Country encompasses more than 40,000 vineyard acres and 200 wineries. For more information, visit pasowine.com. Facebook- @PasoRoblesWine, Instagram and Twitter – @Pasowine, #pasowine.
