PASO ROBLES, CA – [October 31, 2023] – In a groundbreaking move poised to transform the Paso Robles region and the wine industry at large, Treasury Wine Estates proudly unveils its agreement to acquire DAOU Vineyards, renowned as the fastest-growing luxury wine brand in the United States, for an impressive price tag of $1 billion. This monumental deal not only underscores the exceptional quality of wines from Paso Robles but also signals a historic moment for connoisseurs and wine enthusiasts worldwide.
Established in 2007 in the heart of California’s Paso Robles winemaking region, DAOU Vineyards has surged to prominence in recent years. Its meteoric rise can be attributed to the remarkable acclaim garnered by its award-winning Cabernet Sauvignon-based PATRIMONY wines, its distinctive consumer profile, and its unparalleled luxury experiences. The triumph and recognition of DAOU Vineyards have not only elevated the brand itself but also brought international acclaim to the Paso Robles region, marking this sale as a significant milestone.
This transaction significantly surpasses the most recent comparable sale, the acquisition of Rombauer Vineyards by E.&J. Gallo earlier this year for an undisclosed amount. The DAOU acquisition, exceeding the $1 billion benchmark, demonstrates a remarkable shift, particularly when considering that DAOU is a youthful brand with just 15 years of history in Paso Robles, in stark contrast to the more seasoned Napa-based winery.
Jenny Heinzen, renowned as California’s top Vineyard Broker and real estate expert in the Paso Robles area, expresses her enthusiasm for her previously represented real estate clients, Georges and Daniel Daou. Heinzen anticipates a substantial upswing in land and vineyard pricing moving forward, largely thanks to the Daou brothers and their relentless promotion of the Paso Robles region, coupled with the remarkable success of their brand. This is particularly noteworthy in a region where plantable land on the Westside of Paso Robles is increasingly scarce.
“The Daou brothers recognized the potential of Paso Robles as an emerging wine region and chose it as the ideal place to nurture their brand,” Heinzen said. “Their vision has proven to be prophetic, and this acquisition by Treasury Wine Estates cements Paso Robles’ status as a world-class winemaking destination.”
About Jenny Heinzen
California’s top vineyard broker (with 8,767 acres sold across 48 vineyard transactions), Jenny Heinzen is the go-to Realtor for acclaimed wine industry clients, investment funds and high-net-worth individuals. An in-depth understanding of the Paso Robles American Viticultural Area, plus extensive experience in the Napa Valley and beyond sets Jenny apart—along with long-standing relationships and insider expertise. In fact, she and her family own vineyards in Paso Robles’ Willow Creek District and Templeton Gap District.
A Central Coast native, Jenny grew up in a real estate investment family and earned a Master’s in Agriculture from Cal Poly, San Luis Obispo before becoming a licensed broker. She has served as President of the Napa Valley Women’s Council of Realtors and was named a “30 under 30” by the National Association of REALTORS®.
For more information about Jenny Heinzen, please visit www.jennyheinzen.com
About DAOU Vineyards
Founded in 2007 by brothers Georges and Daniel Daou, DAOU Vineyards is an acclaimed luxury wine brand based in Paso Robles, California. Known for its exceptional Cabernet Sauvignon-based wines and luxury experiences, DAOU has rapidly gained recognition as the fastest-growing luxury wine brand in the United States.
For more information about DAOU Vineyards, please visit www.daouvineyards.com.
