October 3, 2023 — Text messaging is now an essential B2C communication channel and mainstream adoption continues to grow. To best serve the needs of wineries looking to use this important feature to grow their business, WineDirect — the industry’s leading platform for winery DTC sales — and RedChirp — the market leading SMS platform for wineries — have partnered closely to develop deep integrations. Over the summer, the two companies worked to deepen their partnership, developing both a new integration with WineDirect’s Fulfillment Services and expanding the existing integration between RedChirp and the classic WineDirect platform to the All-New WineDirect. In fact, RedChirp was the first third-party platform to integrate with the All-New WineDirect.
As a result of business texting’s exponential growth, the telecom industry is highly motivated to control spam and keep the channel pure and effective. That’s fundamentally good for businesses and consumers, but it does come with new regulatory requirements and increasing pressure for compliance. While texting was once a lightweight feature to “bolt onto” existing software, it’s now an indispensable revenue generator best enabled by specialized, whole-solution text messaging platforms.
With this partnership, and the recent 10DLC regulatory changes, WineDirect will discontinue its ancillary SMS services and help its customers transition those to RedChirp to get even more out of texting. The companies will work together to ensure an easy transition, and WineDirect will cover the one-time setup costs and the first three months of RedChirp subscriptions for those affected.
“Given the importance of SMS, and the recent regulatory changes, wineries really need a full business texting platform built specifically for their unique needs. After thorough research and vetting, we’re recommending RedChirp” says Jeff Carroll, Vice President of Partners and Compliance at WineDirect. “We’re confident that RedChirp is the right partner for our clients’ needs today and into the future.”
“WineDirect was visionary in getting wineries early experience with SMS,” says Jennie Gilbert, cofounder of RedChirp. “I’ve been so impressed with their thoughtful investigation of RedChirp’s technology and compliance framework, and how proactively they’re supporting their customers. We’re so excited to welcome even more WineDirect users to the platform.”
The promotion will be available immediately for WineDirect Ecommerce clients, and on October 16th for WineDirect Fulfillment clients. Learn more and get started at https://redchirp.com/winedirect-partners-with-redchirp/.
About RedChirp
RedChirp helps wineries harness the power of text messaging because if you can just get people to pay attention, you’ll delight your customers and sell more wine. As it becomes more challenging to get emails opened and phone calls answered, RedChirp cuts through the noise with one-on-one conversations, bulk club and marketing texts, and completely automated otifications about shipments, reservations, and more. extgeneration webchat lets customers initiate text conversations, and Payment Requests securely collect credit card information 6 times faster. RedChirp’s many industry-specific integrations eliminate silos and make automations more powerful. While other generic business texting platforms prohibit alcohol content, RedChirp embraces and automates industry-specific compliance needs. Learn more at https://redchirp.com/.
About WineDirect
WineDirect provides everything your winery needs to start, manage, and grow your direct-to-consumer (DTC) business from wine club, ecommerce and point of sale software to fulfillment and marketplace distribution. With expertise in all areas of ecommerce and fulfillment and a longstanding commitment to wineries’ growth, we can help you at every stage in your development. Serving wineries worldwide, WineDirect is headquartered in Napa Valley with offices in Paso Robles, CA; Santa Maria, CA; Sherwood, OR; Glenwillow, OH; Vancouver, BC; and McLaren Vale, Australia. Learn more about how we are helping wineries succeed with DTC at www.winedirect.com
