August 9th – Paso Robles, CA – April Cole Worley has been appointed Marketing Manager for Tooth & Nail Wine Company’s House of Wine, located on the Hwy. 46 West corridor of Paso Robles Wine Country. Worley, who holds a bachelor’s degree in Humanities and a master’s degree in political science, is a creative agency veteran.
Worley launched Mender, a successful boutique CBD body care company, during the 2017 hemp grey market. Additionally, she was an editor of MJ Lifestyle, a cannabis lifestyle magazine for women, and was invited to present recommendations for the successful use of government social media at the Midwestern Political Science Association conference in Chicago. She has worked as a Marketing Director and Project Manager at several creative agencies in both B2B and B2C marketing, ranging from the wine and cannabis industry to agriculture and tech. Worley brings a deep understanding of project management, research, strategy, and analysis to her role at T&N Wine Co.’s House of Wine. “I worked with Rob Murray during the very exciting inception era of his OG wine brands at Proof Marketing over a decade ago and am thrilled to be back in the Tooth & Nail fold to usher in a new era.”
Established in 2010 by farmer and visionary, Rob Murray, Tooth & Nail Wine Co. rose quickly in popularity among a broad spectrum of wine drinkers for their various adventurous wine brands, including The Squad, Audubon, Amor Fati, Stasis and the upcoming Destinata brand, Murray’s first foray into the realm of natural wines. Murray, known for his rebellious choices and progressive, creative branding, was the first vintner in the nation to employ augmented reality technology in wine labelling, thereby injecting a sense of movement and play onto a stationary bottle of wine. This inventive technology, in tandem with Murray’s incorporation of over 400 types of crypto currency as forms of payment, resulted in Tooth & Nail Wine Co. being recognized as one of the nation’s more advanced and radical wine companies. Tooth & Nail earmarks a percentage of profits for “1 % for the Planet”, joining companies like Patagonia, Boxed Water and Honest Tea, in giving to vetted environmental non-profit organizations.
“April has a great sense of aesthetics and a keen awareness of our expansive collection of wines and brands. We’ve worked together before and have similar tastes. I’m excited about the new marketing initiatives she will be introducing at our House of Wine,” says owner, Rob Murray.
To learn more about Tooth & Nail Wine Company, please visit www.toothandnailwine.com
