Friday 4th August 2023 – CGA’s BeverageTrak solution combines powerful datasets to provide a view of how brands and categories are being consumed, when and at what price. Featuring day and daypart tracking, this enables sales and marketing teams to measure performance and activation ROI to develop effective strategies.
Matthew Crompton, Regional Director – North America, said: “Although Independence day is typically seen as an Off Premise occasion, on July 4th the On Premise saw a velocity uplift of 6%, making it the second most valuable Tuesday for the US On Premise year-to-date. Those who made a long weekend of it uplifted sales on Monday 3rd July by a remarkable 27% compared to the average Monday of 2023. This highlights that consumers are willing to celebrate significant occasions at bars, restaurants, and other On Premise venues. In light of this trend, hospitality businesses have an opportunity to capitalize on it by providing distinctive experiences to attract consumers and drive sales for future occasions.”
Total U.S.
With slight growth over recent weeks, velocity in the US continues to follow similar trends to previous years. Velocity remains slightly ahead of last year (+2%), thanks to an increase in check value (+2%), with traffic flat. Trends are led by Florida (+6%), with all key states aside from California (-1%) positive vs 2022. Over the last 9 weeks there have been generally positive trends observed in the key states: Illinois and New York state have performed well in recent weeks, with each seeing double[1]digit growth on July 15 vs the previous week. California and Florida both had a positive start to July, with 4 consecutive weeks of growth experienced over the end of June and into July.
Florida
- Sales velocity is now +6% year-over-year (comparing the same week one year prior)
- Sales velocity is now +4% vs July 15, 2023
Illinois
- Sales velocity is now +3% year-over-year (comparing the same week one year prior)
- Sales velocity is now +10% vs July 15, 2023
California
- Sales velocity is now -1% year-over-year (comparing the same week one year prior)
- Sales velocity is now +6% vs July 15, 2023
New York
- Sales velocity is now +2% year-over-year (comparing the same week one year prior)
- Sales velocity is now +1% vs July 15, 2023
Texas
- Sales velocity is now +1% year-over-year (comparing the same week one year prior)
- Sales velocity is now +5% vs July 15, 2023
CGA’s On Premise Impact Report is a fortnightly sales report evaluating the most recent $ sales velocity performances across the US and different sales dynamics across the different states. To find out more about the full subscription of reports, including analytics, download more information here, and the latest On Premise snapshot can be found here, or contact Matthew Crompton at Matthew.Crompton@nielseniq.com.
About CGA by NIQ
CGA by NIQ provides definitive On Premise consumer intelligence that reveals new pathways to growth for the world’s most successful food and drink brands. With more than 30 years of best-in-class research, data, and analytics, CGA by NIQ provides the Full View(TM).
CGA by NIQ works with food and beverage suppliers, consumer brand owners, wholesalers, government entities, pubs, bars, and restaurants to protect and shape the future of the On Premise experience. Using the most complete and clear understanding of measurement and insights, CGA by NIQ provides a competitive edge to guide winning strategies for On Premise businesses.
NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit NIQ.com or www.cgastrategy.com.
