June 14th – Trinchero Family Estates (TFE) today announced that it has reached new distributor partnership agreements with a number of partners which will go into effect beginning July 1, 2023. TFE – the second-largest family-owned winery – began with one brand more than 75 years ago. Today, the company is still family-owned in the Napa Valley and is comprised of more than 50 acclaimed wine and spirits brands. President and chief executive officer Bob Torkelson commented, “We are proud of the many decades during which we’ve maintained growth and family ownership in an increasingly consolidating environment. Our customer relationships have been the foundation of our success. We look forward to building the next generation of growth for our company and our brands, with our outstanding wholesaler network.”
TFE’s new distribution agreements include the following partners and markets:
- Southern Glazer’s Wine & Spirits will be representing TFE in the following states: California,
Arizona, Hawaii, the control states of Utah, Wyoming and Mississippi, and will be retaining the business in Florida, New York, Illinois, South Carolina, Kentucky, Missouri, Colorado, Nevada, New Mexico, Arkansas and regions of Ohio.
- Republic National Distributing Company will be representing TFE in Texas, Oklahoma, Louisiana,
Maryland, Washington, D.C., Alaska and regions of Virginia
- Columbia – a new partner – will be representing TFE in Oregon and Washington
- Johnson Brothers will be representing TFE in Nebraska, South Dakota and Indiana as well as maintaining business in Minnesota, Iowa, North Dakota, West Virginia and regions of North Carolina
- Breakthru Beverage Group will retain Connecticut, Delaware, Pennsylvania and parts of Virginia
The rest of TFE’s current distributor network and market assignments will remain intact. This transition comes after a rigorous evaluation of TFE’s national structure and each market over the last few months, led by a cross-functional team of leaders at the organization. Maximizing TFE’s route to market has been an important strategic initiative for the organization. Dave Derby, SVP and chief commercial officer commented, “As the category and the industry continues to evolve, developing partnerships with the right wholesalers in the right markets is critical. We’re confident these partnerships will be integral to TFE’s continued growth and success.”
About Trinchero Family Estates Wine & Spirits
The second-largest family-owned winery, Trinchero Family Estates (TFE) comprises more than 50 award winning wine and spirits brands distributed in nearly 50 countries around the globe. Founded in 1948—when Italian immigrant Mario Trinchero brought his young family from New York City to Napa Valley and purchased an abandoned Prohibition-era winery called Sutter Home in St. Helena—Trinchero Family Estates has been an innovator for 75 years. Today, Trinchero Family Estates remains deeply rooted in Napa Valley, encompassing a broad portfolio of global offerings, including flagship brands Sutter Home Family Vineyards, Ménage à Trois and SEAGLASS Wine Company; luxury brands Trinchero Napa Valley, Napa Cellars and Neyers Vineyards; partner brands Joel Gott Wines, Charles & Charles and Bieler Père et Fils; import brands San Polo, Famiglia Cotarella, Ceretto, Tenuta Regaleali, Angove Family Winemakers, Avissi Prosecco, Echo Bay, Finca Allende and Terras Gauda; and spirits and specialty beverage brands Hanson of Sonoma Organic Vodka, Tres Agaves Organic Tequila, Tres Agaves Organic Cocktail Mixers, Amador Whiskey and Trincheri Vermouth. Learn more at www.tfewines.com.
