Argentina’s leading winery innovates America’s favorite South American varietal.
(April 17; Mendoza, Argentina)— The world’s number one Argentinian wine brand, Bodega Trivento, celebrates April 17th, Malbec World Day, with the launch of Trivento White Malbec 2022 in the United States. The dry white wine will be available in New York, Florida, and Georgia and retails for a suggested price of $11.
An industry leader for more than two decades, Bodega Trivento spearheads category innovation by pioneering the world’s first white Malbec. The White Malbec is a career milestone for winemaker Maxi Ortiz and represents vinicultural experimentation that began in 2018. First launched domestically in 2019, the winemaking team has further perfected the White Malbec by harvesting earlier and using proprietary winemaking methods, ensuring freshness and its crystalline appearance. Finally, after four years of successive growth and refining the winemaking process, Trivento is introducing White Malbec to the American market.
“Consumers are excited to experience Malbec in a brand new way,” stated winemaker Maxi Ortiz. “We’re creating an entirely new category of Malbec, and consumer response has been overwhelmingly positive.” Ortiz added, “Made from our estate-grown fruit from Uco Valley and Luján de Cuyo, the 2022 vintage shows notes of green apple, tropical fruit, and bright acidity with a crisp and balanced finish.”
Bodegas Trivento has championed innovation from its inception. Today it continues to make strides ranging from achieving B-corp certification, certifying its reserve and estate wines vegan, and improving social and environmental initiatives. A portion of the proceeds from sales of White Malbec will fund secondary-school scholarships in the winery’s home base of Mendoza, Argentina. Trivento has partnered with the Argentinian educational organization FonBec to fund 50 annual scholarships. In addition, sales from the White Malbec Trivento will support a part-time satellite high school for adults which Bodegas Trivento established in 2008.
About Bodega Trivento
Rooted in the energy of Argentina’s passion for wine, Trivento—meaning three winds — is synonymous with expressive, terroir‐driven Malbec that paints a vivid portrait of Mendoza’s high‐altitude vineyards in the foothills of the Andes Mountains. The character and quality of each wine is guided by the spirited vision of Chief Winemaker Germán di Cesare, who honors the varied soils, mountain snowmelt and powerful winds that shape Mendoza’s vines.
Three distinct Trivento collections highlight the unique characteristics of two coveted sub‐regions in Mendoza, Luján de Cuyo and Uco Valley: Eolo, a limited-production single‐vineyard luxury Malbec from century‐old vines; Golden Reserve, a passionate expression of treasured and historic Malbec vines; and Reserve, a beloved collection crafted predominantly from estate vines that includes the innovative White Malbec, ascendant Maximum Red Blend and the #2 best‐selling Malbec in the U.S. Founded in 1996 and today a Certified B Corporation, Trivento welcomes visitors to experience the wine and culture of Mendoza at Bodega Trivento in Maipú or through a virtual tour of the winery’s modern art space, vineyards and barrel room.
For more information on Bodega Trivento, please visit www.trivento.com.
