March 20, 2023 – Today, Breakthru Beverage Group announced two strategic appointments to bolster the company’s finance organization: Justin Voigts has been named Senior Vice President, Market Finance reporting to Chief Financial Officer Melissa Calderwood, and John Staruck has been named Vice President, Revenue Management reporting to Voigts. Both will play a critical role in the company’s finance function, revenue management and M&A plans as Breakthru seeks to expand to new markets and deepen the company’s value proposition to partners.
“A strong financial structure and responsible fiscal management are critical as we look to execute our bold growth plans in 2023 and beyond,” said Calderwood. “Including predecessor companies, Justin and John have both been with the Breakthru family for many years and have proven themselves immensely capable. They each possess the expertise, experience and passion that we are looking for during this time of exciting growth at Breakthru, and I look forward to working with them in these new roles.”
Voigts will serve as primary finance business partner to Chief Operating Officer Julian Burzynski and will oversee all market finance processes, while Staruck will lead the regional revenue management teams and enhance profitability of Breakthru’s markets and partners. In his previous role as VP of Finance, Central-West Region, Voigts led a team of more than 120 finance associates across seven markets with more than $4 billion in revenue. Staruck built and led teams driving revenue management across six states in his previous role as Sr. Director, Revenue Management, and established a companywide pricing strategy that led to significant gross profit increases.
About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Breakthru is committed to diversity, equity and inclusion and supports a wide range of notable organizations as well as local charitable initiatives across its North American footprint. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit www.BreakthruBev.com.
