March 9th – Earlier this year, China lifted quarantine regulations for inbound travelers and fully opened its borders to international travel. Good conditions for ProWine Shanghai 2023, which will return to the Shanghai New International Expo Center from November 8 – 10, 2023, opening its doors to foreign exhibitors for the first time since the Covid 19 pandemic. This year, ProWine Shanghai will celebrate its 10th anniversary and impressively demonstrate its role as the leading trade fair for the wine and spirits industry in mainland China.
High exhibitor interest
Numerous international and national producers, regions and countries have already secured their exhibit space for ProWine Shanghai 2023 at this early stage. The wide variety of French wine-growing regions will be showcased by Business France, for example. AXA Millésimes will present a selection of French wines and celebrate its debut at ProWine Shanghai. Wines of Portugal, Wines of Germany as well as the California Wine Institute will also attend with large national pavilions. Cantine Sgarzi Luigi, Italy’s official No. 1 wine exporter to China in 2021, as well as numerous operations from overseas will be represented again.
Visitor promotion in full swing
In the run-up to ProWine Shanghai, extensive measures are again planned this year to attract important visitor groups. Promotional events of varying size, format and theme are scheduled in many Chinese cities, targeting Chinese buyers – including, for example, events for World Malbec Day on April 17 in collaboration with Wines of Argentina, roadshows with the Yinchuan Wine Association, and city-based events with the California Wine Institute, Wines of Germany and COFCO Great Wall. As part of ProWine Shanghai’s 10th anniversary, two major ProWine events are also planned in the two metropolitan cities of Beijing and Shenzhen. The presentation at the China World Hotel in Beijing (Beijing) will take place on June 1 and 2, 2023, with around 100 exhibitors. The ProWine event at the Futian Shangri-La Hotel in Shenzhen will follow on June 30 and July 1, 2023, with about 120 winemakers and importers. Both hotel presentations are the highlight of this year’s visitor promotion and serve as a preview for ProWine in Shanghai, but also for ProWine in Hong Kong. The target group exclusively includes professionals from retail and food service with a focus on the north and south of China. ProWine Hong Kong is an important trading platform and a showcase for the wine and spirits industry for the Northeast Asian market as well as South China. It will be held at the Hong Kong Convention and Exhibition Centre from May 10 – 12, 2023, concurrently with the 20th HOFEX, Asia’s leading trade fair for food and hospitality.
Wine consumption in China is developing positively again
In China, trade is generally expected to pick up and recover quickly again. Especially the Chinese Spring Festival has demonstrated that the economy in China is slowly recovering. According to data by the Consumer Market Big Data Laboratory Shanghai, spending during the seven-day festivities amounted to Yuan 32.2b, which corresponds to an 81.7% increase compared to the previous year’s period. The report on spirits consumption during the Spring Festival in 2023 published by the Jingdong Supermarket shows that the cities in the south are relatively high-spending and that especially the smaller metropolitan cities have a lot of potential. According to the China Wine Distribution Association, the entire wine consumption market is also on the rise. Especially the younger generation is interested in wine and likes to consume it regularly. All of these developments underline that the Chinese wine market is full of potential and that business platforms like ProWine Shanghai are more important than ever.
For further information on visiting or exhibiting at ProWine Shanghai 2023, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit http://www.prowine-shanghai.com/en/ and www.mdna.com
