The iconic California brand spotlights the women behind the brand
Healdsburg, CA – March 8 Cannonball, the founding brand from SHARE A SPLASH wine co., has launched a retail promotion celebrating its women employees timed to coincide with Women’s History Month. The promotion called, Cannonball Women Making a Splash, features a series of point-of-sale artwork each highlighting a female employee and their favorite Cannonball wines. Customers scan the QR code to learn more about them, what inspires them and drives their success.
When Yoav Gilat founded Cannonball Wine Company in 2006, his founding vision was to create the best sub $20 California Cabernet on the market. He wanted to create wines that were unpretentious, inclusive, and made for sharing– he did that in two ways, through an accessible price point and an irreverent label. The Cannonball icon adorns each label – the perfect symbol of freedom, a reminder of a time when life was carefree and all about having fun.
That ethos has applied to his team building as well. The company, which grew into present day SHARE A SPLASH wine co., is over 75% female. Led by Head Winemaker Ondine Chattan who joined the company in 2017; women are employed through all company levels – production, sales, marketing, and operations. The promotion has proved popular with retail partners and will be featured at retailers nationally.
Chattan, who recently launched Atelier, a new Russian River Valley project with Gilat, noted, “Women are never stronger than when their talents are united; this has been such a fun and rewarding program. I applaud all my colleagues (both female and male), there is such a strong undercurrent of support and admiration I see across varied roles here; from leadership on down.”
Chattan has made wine in the state of California for the past 20+ years – first at Cline Cellars, then at Ridge Vineyards before an 18-year tenure at Sonoma’s Geyser Peak. When she first met Gilat they immediately bonded over the easy approachability of SHARE A SPLASH’s wines coupled with a shared enthusiasm for Sonoma County. The Cannonball line has grown to include 4 varieties: Sauvignon Blanc, Chardonnay, Merlot, and Cabernet Sauvignon, all with the California appellation and all line priced at $16.99 SRP. The brand underwent a pack refresh in 2020 and beginning with the 2022 vintage is being bottled in lighter weight (460g.) domestically sourced glass bottles.
About SHARE A SPLASH wine co.
Founded in 2006 as Cannonball Wine Company, SHARE A SPLASH wine co. produces and manages a portfolio of wines that echo a simple belief: that wine, like life, is best enjoyed when shared. Today, the SHARE A SPLASH portfolio offers a diverse range of premium – luxury wine brands, including Cannonball, Angels & Cowboys, High Dive Napa Valley, and boutique brand Atelier with imports New Zealand’s Astrolabe Wines and Portugal’s José Maria da Fonseca’s Twin Vines. From their base in Healdsburg, California, the SHARE A SPLASH wine co. wines are present in 48 United States and 30 international markets and on a mission to “Share a Splash” with every glass! For more information, please visit shareasplash.com.
