Guests of the winery’s locations in Oregon, Washington and California are invited to “Give Your Whole Heart” and join the fight against heart disease
TURNER, Oregon — Friday, February 3: Willamette Valley Vineyards, a leading producer of Oregon Pinot Noir, is joining forces with the American Heart Association of Oregon and Southwest Washington throughout February to raise support for the nearly 100-year-old institution and its fight against heart disease.
The “Give Your Whole Heart” campaign encourages guests at Willamette’s locations in Oregon, Washington and California to donate when they’re dining out or enjoying a wine tasting. One hundred percent of funds raised will support activities at the American Heart Association in Oregon and Southwest Washington.
Willamette promotes its Whole Cluster Pinot Noir and Rosé of Pinot Noir wines during February at various retail outlets, asking consumers to “Give Your Whole Heart with Whole Cluster” around Valentine’s Day. This year, the company took that idea a step further to include supporting the American Heart Association.
“It’s really a way to invite wine enthusiasts and guests at our many locations to get involved and consider heart health,” said Carissa Cook, Willamette’s Development Director and organizer of the campaign.
Willamette’s campaign coincides with “Heart Month,” a February initiative by the American Heart Association that encourages everyone to learn life-saving CPR techniques.
“Heart month is our signature time of year to create awareness and advocacy for positive heart health. The entire Willamette Valley Vineyards team is a shining example of supporting our community and a world with longer, healthier lives,” said Nick Brodnicki, AHA Regional Executive Director.
Throughout February, guests at all Willamette locations will have an opportunity to donate to the American Heart Association and join a raffle for a variety of prizes.
For every $1 donated, guests will be entered to win experiences that include a one-night stay at a Winery Suite at the Estate in the Salem Hills, a Tour and Tasting at sparkling winery Domaine Willamette in the Dundee Hills and a custom Blending Experience at one of the company’s locations where this offering is available.
A variety of smaller prizes will be awarded throughout the month at Willamette’s locations.
Participating locations include the winery’s Estate in Salem Hills, Tualatin Estate Vineyard, McMinnville Tasting Room, Maison Bleue/Pambrun Tasting Room in Walla Walla, Willamette Wineworks in Folsom, California, and Tasting Room & Restaurants in Lake Oswego, Oregon, Vancouver, Washington, and Happy Valley, Oregon. More information about these locations can be found on the company’s website at www.wvv.com/Visit.
In addition to making reservations to enjoy a wine tasting and the company’s Pacific Northwest-inspired cuisine, guests may attend ticketed Whole Heart Pairings Dinners in February at multiple Willamette locations. These pairings dinners — created by Executive Winery Chef DJ MacIntyre — feature four courses paired with Willamette’s classic Oregon wines. More information about these dinners can be found at www.wvv.com/Events/Event-
Willamette is also the official wine sponsor for the association’s annual Portland Heart Ball on February 25. This celebratory night raises funds for community educational programs and research to fight heart disease and stroke.
Willamette Valley Vineyards
Founded in 1983 by CEO Jim Bernau with the dream of creating world-class Pinot Noir while serving as stewards of the land, Willamette Valley Vineyards has grown from a bold idea into one of the region’s leading wineries, earning the title “One of America’s Great Pinot Noir Producers” from Wine Enthusiast Magazine. All the vineyards have been certified sustainable through LIVE (Low Impact Viticulture and Enology) and Salmon-Safe programs.
American Heart Association
From humble beginnings, the AHA has grown into the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. A shared focus on cardiovascular health unites more than 35 million volunteers and supporters as well as more than 2,900 employees. The AHA has invested more than $5 billion in research, making it the largest not-for-profit funding source for cardiovascular and cerebrovascular disease research next to the federal government.
