January 26, 2023—With an aggressive growth agenda, Breakthru Beverage Group today announced several key promotions to strengthen its corporate development and commercial strategy teams. Erin Engels has been named SVP, Commercial Strategy; Chris Hull has been promoted to SVP, Corporate Development and Financial Planning and Analysis (FP&A); and Breakthru NextGen member Jacob Onufrychuk has been promoted to VP, Corporate Development. These roles align with the recent promotions of Kevin Roberts to Chief Commercial Officer and Julian Burzynski to Chief Operating Officer.
“We are putting the right structure and leaders in place to evolve the business to the next level. These leaders will be integral as we advance both our corporate growth strategy and our commercial capabilities to drive strong market performance,” said Tom Bené, Breakthru Beverage Group President & CEO.
Leading commercial strategy, Engels will be responsible for above market commercial excellence, insights, and route-to-consumer sales strategies. Her team will be critical to driving across market standardization. Hull will lead the newly established team of Corporate Development and FP&A, responsible for Corporate Strategy, M&A, FP&A, and sales finance functions. Onufrychuk, a fourth-generation owner and board member, oversees growth strategy and M&A, including due diligence and integration.
The company’s growth strategy also requires a significant talent integration which will be led by newly appointed SVP of Human Resources, Judy Viera.
“By elevating top talent and aligning our people and growth strategies, I have no doubt Breakthru will continue to be the industry leader in attracting top talent and driving strong performance as the distributor of choice,” added Bené.
About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Breakthru is committed to diversity, equity and inclusion and supports a wide range of notable organizations as well as local charitable initiatives across its North American footprint. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit www.BreakthruBev.com.
