(Los Angeles, CA; January 11, 2022)—Katherine Jarvis, founder of Jarvis Communications, Inc., is pleased to announce that her Los Angeles-based public relations firm has been retained to represent Fulldraw Vineyard, based in Paso Robles, CA.
Since its first vintage in 2016, Fulldraw Vineyard has emerged as a leading small family grower and producer of Rhône varietal wines in Paso Robles. Located on the west side of the Paso Robles Willow Creek District AVA on California’s Central Coast, Fulldraw is owned by husband-and-wife team Connor and Rebecca McMahon, whose 100-acre limestone-laden vineyard site sits in one of the best wine neighborhoods in the region.
In archery, the term fulldraw refers to the point in a shot when the archer has fully drawn the bow to its maximum point with tension, balance and precision as one aims for the target. For the McMahons, this sense of focus and determination inspires the way they approach every aspect of life and work. Only the most attentive care and intention goes into the wine that Fulldraw produces, from the use of organic and regenerative farming practices to working with site-specific clonal selections, small yields, gentle handling and meticulous blending, capturing the distinctive characteristics of the estate in each bottle.
In 2016, Connor and Rebecca McMahon began working with renowned Texas-based architect Brian Korte of Clayton Korte to design a state-of-the-art winery facility that opened in early 2020. The production facility was designed with the property’s geographical and climatic conditions in mind, including an open-air fermentation space utilizing the region’s cool evening temperatures to minimize the reliance on utility-provided energy. The design is simple yet modern and includes a covered crush pad and a barrel room.
Expanding the Fulldraw Vineyard campus in a second phase of construction, the new hospitality building is set to break ground in 2023 and will include a variety of tasting experiences. Offerings will include both indoor and outdoor experiences, providing an intimate connection to the surrounding scenic landscape overlooking the Fulldraw estate vineyard.
In addition to making 100% estate grown, produced and bottled wines, Fulldraw sells its fruit to select producers including TOR Wines, Vice Versa Wines, Herman Story Wines, Riise Wine and LEVO Wine.
“We are thrilled to work with Connor and Rebecca McMahon and the ambitious team at Fulldraw,” says Jarvis. “Since the purchase of the property in 2012, the McMahons have been uncompromising in the pursuit of excellence from farming to winemaking. We look forward to bringing more attention to Fulldraw and the passion and devotion that drives this intimate team.”
Click here for more information about Connor and Rebecca McMahon and their journey to Fulldraw.
Fulldraw Vineyard
The Paso Robles Willow Creek District AVA is consistently cooler than the rest of the Paso Robles region because of the marine influences from the Pacific Ocean. The fog and ocean breezes from the nearby coastline are amplified by winds from the adjacent Templeton Gap. As a result of the cooler weather, this region often has a longer growing season than other AVAs in Paso. This appellation experiences large diurnal shifts in temperature, allowing the sugars and phenolics to develop evenly without losing freshness, an aspect Winemaker Connor McMahon loves about this site.
When Connor purchased the 100-acre property in 2012, as the assistant winemaker and vineyard manager for neighboring Booker Vineyard, he already had an intimate understanding of the land, knowing the limestone-laden (Lopez-Calodo type) soil was one of the best in the region for growing Rhône varieties, as the presence of rock forces the vines on the property to dig deep. The 100-acre Fulldraw estate has 45 acres under vine, 16 of which are dedicated to Grenache, 13 to Syrah, 6 to Mourvèdre, 3 to Tempranillo, 3 to Cabernet Sauvignon, with the remaining 2 acres devoted to Graciano, Grenache Blanc and Clairette Blanche. The estate consists of 37 different blocks, each planted to varying elevations and exposures, making the site incredibly unique.
For Connor and Rebecca McMahon, who live on the property with their two children, winemaking and grape growing are an integral part of life. High-touch, precision viticultural practices are managed by Connor and the vineyard management team year-round. Fulldraw aims to create a sustainable and healthy environment for each and every vine in order for the resulting fruit to translate into beautifully balanced wines that fully express the unique characteristics of the property.
Fulldraw Wines
Fulldraw Vineyard endeavors to produce Rhône varietal wines that are full-bodied, aromatic, complex and beautifully balanced. Each wine’s label art tells a personal story and connection to a broad community of friends, families, and artisans.
Fulldraw Vineyard’s wines are 100% estate grown and produced. The most widely available wine, available in wholesale markets, is FD2 ($55), a Rhône blend of Grenache and Syrah. Sold direct-to-consumer, Fulldraw Vineyard produces two white wines from the estate: Bamboo ($50), a blend of Grenache and Clairette Blanche, and Drift ($65), a blend of Clairette Blanche and Grenache Blanc. Red wines include the flagship, Honey Bunny ($90), a blend of Syrah and Mourvèdre; a single-varietal bottling of Grenache, Hard Point ($90); and Chopping Block ($90), a blend of Syrah, Mourvèdre and Grenache.
Estate Visit
Tastings at Fulldraw take place on the brightly lit second floor overlooking the winery production area and vineyards or on the covered crush pad, depending on the season. Each tasting is $40 per person.
Reservations can be made by calling the winery at (805) 712-4411 or by emailing info@fulldrawvineyard.com.
About Jarvis Communications
Founded in 2005, Jarvis Communications, Inc. creates and manages strategic public relations programs for companies, people and brands in the wine, spirits, restaurant and travel industries. Located in Los Angeles, the company’s vast network of media relationships spans from trade and consumer wine to food, entertainment, travel, business and lifestyle. Through proactive work with both media and trade, Jarvis’ clients are consistently featured in local, regional and national media, and across digital platforms with bloggers, influencers and more. The original company motto has stood the test of time: “We love what we do. We believe that good wine, food and travel make life better. Our mission is to spread the word.” The company currently represents wine, spirits and hospitality clients in Napa, Sonoma, Paso Robles, Santa Barbara, New Mexico, Washington, Argentina and Italy.
