Mikołów, Poland, 23/11/22, SipWell Brands, the rapidly emerging specialist UK-based Global Travel Retail Distribution drinks agency has been appointed as the exclusive distribution partner for ultra-premium aged rum Dictador across global markets.
A pioneer of some of the sector’s most iconic and awarded limited releases, unique cask finishes and special bottlings, the third generation-operated Dictador has a clear vision and ambition.
Its Fine and Rare range features some of the most notable vintages in the category from the Totem Mopa Mopa series and its Generations in Lalique collection to the 2 Masters initiative partnering with premier Cognac, Whisky, Champagne, Armagnac, Bordeaux and Sauternes houses worldwide including Royal Tokaji, Leclerc Briant, Glenfarclas, Hardy Cognac and Labelle.
Specialists in global premium drinks, SipWell already represents a wide range of spirits brands in travel retail – from whiskies The Glenturret, Finn Thomson Private Single Cask Collection, Port Askaig, Fable and 47 year old Japanese single malt Karuizawa from Elixir Distillers – to Mexican tequila, Casa Dragones and premium Caribbean rum, Black Tot.
The agreement takes immediate effect and the goal is for Dictador to be available across all key hub destination airports including Heathrow, Schipol, Singapore, Istanbul, LAX, and JFK.
Andrew Torrance of SipWell Brands said:
“Since coming out of the pandemic our business has grown ahead of all our forecasts, particularly in the premium and luxury space where we have over 25 years spirits experience in GTR. Working with a true market leader is very exciting. Everything Dictador does, it does with style and 100% conviction and sharing those virtues explains why we fit so well with their team and ambitions.”
Diego Quintero of Dictador Rum said:
“As the thought leaders in prestige and investment grade rum, it is our pleasure and priority to make our Fine & Rare products, including our Art Distilled Collection available for worldwide travellers collectors and connoisseurs. We selected SipWell as our partner in this new quest, not just due to their extensive GTR experience but also for their understanding on how to manage the duty free distribution of some of the world’s most premium spirits. This move will support our goal of leaving a meaningful impact on the entire art, rum and spirits categories.”
Aside from its numerous 40-50 year old special vintages, Dictador is also known for its ground breaking art and spirits collaborations. Earlier this year, it launched the Orlinski 5 Decades project with a striking decanter sculpture, designed by French industrial pop artist Richard Orlinski containing rum from finely aged 1966 / 1976 / 1986 / 1996 / 2006 casks, representing five decades of the sculptor’s life and work. The unique Kong bottles are paired with digital art NFTs, due to go to auction on specialist wine and spirits platform BlockBar later this year. Dictador has also just launched the world’s first ever limited, couture edition-Dictador M-City Golden Cities, with estimates already setting its value at he one billion-dollar mark.
SipWell Brands Limited
The company, founded in 2018 by whisky sector veterans Andrew Torrance and Calum Lawrie is a Scotland based sales, marketing and distribution drinks agency designed to help build global premium alcohol brands. Torrance previously worked with both Beam Suntory and William Grant & Sons and as Managing Director of The Whisky Shop and whisky brand Copper Dog. Lawrie held numerous roles at drinks giant Diageo and was Marketing Director at Copper Dog alongside Torrance. SipWell Brands now represents major premium and luxury drinks brands across Global Travel Retail.
About Dictador Rum
For more than 40 years, Dictador has been creating ultra-premium, aged rum in the heart of Cartagena, Colombia. In the experienced hands of third generation rum producer and master blender, Hernan Parra, this Colombian distillery has meticulously perfected the manufacturing process while maintaining family recipes and techniques. Dictador has the world’s largest stock assets of aged rum, up to 45 years old, allowing the brand to release a range of innovative, yet fine and rare editions unrivalled by competitors – creating an entirely new luxury category for Fine Rums. The location of the distillery provides a magical balance between weather and land, enabling the production of a unique palette of award-winning rum that is now distributed in more than 80 countries across the globe. For more information, please visit: www.dictador.com/@the_dictador
