(June 1, 2022, New York, NY) – Breakthru Beverage Group, a leading North American beverage distributor with operations across the United States and Canada, today announced the expansion of its partnership with Copper Cane across Chicagoland, effective June 1. The rapidly growing portfolio includes Böen, Belle Glos, Quilt and Elouan.
“We’re thrilled to expand our relationship with the Copper Cane team and represent their industry-leading brands,” said Adam Pizer, VP, Business Development, Wine at Breakthru. “Using our comprehensive data and commercial insights along with our proven route-to-market strategy, we believe we are in excellent position to further accelerate the Copper Cane portfolio. Their growth across our existing markets have been nothing short of impressive.”
While the wine category as a whole has shown some softness over the last year, Copper Cane’s portfolio continues to gain significant share in the Ultra-Premium categories. Founded in 2014 by Winemaker Joe Wagner, Copper Cane has maintained a strong focus on quality and innovation across their brands. In adding Copper Cane to Breakthru Illinois impressive wine portfolio, it reflects the company’s commitment to brand building, performance, and trusted collaboration.
“I’m proud of the progress we’ve made at Copper Cane, expanding our reach while maintaining a commitment to high quality wines that connect with consumers,” added Joe Wagner, Copper Cane Owner and Winemaker. “As a legacy family business like Copper Cane, we know that Breakthru shares our belief in operating with strong sense of integrity, authenticity, and delivering on promises. That’s why expanding into Illinois, one of Breakthru’s largest and most established markets, was a logical choice and know they are well positioned to help bring our wines to more consumers.”
About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Breakthru is committed to diversity, equity, and inclusion and supports a wide range of notable organizations as well as local charitable initiatives across its North American footprint. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing, and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit www.BreakthruBev.com.
About Copper Cane
Copper Cane was founded in 2014 by Joseph Wagner, a fifth generation Napa Valley Winemaker; son of Chuck Wagner, co-founder of Caymus. Copper Cane has redefined the modern winery with their unique approach to the winemaking process. The result is a wine full of rich, ripe fruit flavors—a style Wagner and his family have always loved. Representative brands include Belle Glos, Böen, Elouan, and Napa Valley Quilt. For more information, visit www.CopperCane.com.
