May 31, 2022 – K2 Wine and Spirits has launched The Simple Grape, a brand that promotes a balanced lifestyle and supports sustainability while delivering full alcohol and delicious flavor.
The Simple Grape’s transparent approach places information about the contents of the bottle front and center. Crafted from Californian grapes, each bottle of Cabernet Sauvignon (SRP: $16.99), Pinot Noir ($16.99), Chardonnay (SRP: $14.99), and Pinot Grigio (SRP: $14.99) prominently displays information on the front label with easily identifiable symbols: low-carb, zero-sugar, all-natural, vegan, and gluten-free. Back labels display nutritional facts and caloric metrics, voluntary information which is more common to omit than display. Furthermore, each wine has a typical alcohol level at around 13.5% while maintaining full, delicious flavor—no addition of sugar or manipulation to reduce alcohol is involved.
The Simple Grape wines deliver equally on values important to the eco-conscious consumer. All wines are made from 100% sustainable vineyards, certified by the California Sustainable Winegrowing Alliance; the labels are made of 100% post-consumer recycled paper, certified by the Forest Stewardship Council; and finally, the brand donates a portion of profits up to $10,000 to the Pollinator Partnership, a national charity that promotes the health of nature’s pollinators.
With their commitment to supporting a balanced lifestyle and the environment, providing transparent labeling, and crafting purely delicious Californian wines, The Simple Grape makes conscious consumption easy with “all flavor, no sacrifice.” To learn more about The Simple Grape, please visit www.thesimplegrapewine.com and follow @thesimplegrapewine on Instagram.
About K2 Wine and Spirits
K2 Wine and Spirits is a subsidiary of Kobrand Corporation and was created to allow Kobrand, in its role as a marketer of premium wines, to explore new and dynamic categories within the evolving consumer landscape.
About Kobrand Corporation
Founded in 1944, Kobrand Corporation remains one of the few family-owned wine and spirits companies in the United States. Kobrand’s portfolio was meticulously selected according to a single, unerring principle: quality. This continued focus has made the Kobrand name synonymous with wines and spirits of the highest caliber for over 75 years. Kobrand is the exclusive agent for an outstanding selection of fine wines, spirits, and sakes from key regions around the world, including the United States, France, Italy, Spain, Portugal, Germany, Japan, Chile, Argentina, and New Zealand. For more information about Kobrand and the portfolio visit http://www.
