Monday, April 25th 2022, Santa Ynez, CA — Crown Point Vineyards, the Santa Barbara County winery known for producing distinguished Bordeaux varietal wines from their estate vineyards in the Happy Canyon AVA, is pleased to welcome David Greenbaum to the team as National Sales Director.
Greenbaum joins Crown Point after spending six years at Hall Family Wines, where he led sales operations for all of California and the Southeast region (13 states and the Caribbean). Prior to Hall, Greenbaum managed the Luxury Division for RNDC of South Carolina, overseeing 85 international and domestic wine brands.
Originally from Florida, Greenbaum studied Food & Resource Economics at the University of Florida, then spent the early part of his career in the hospitality industry. During his time as the owner/operator of the Wild Horse Grille in Marble Falls, Texas, he developed a passion and knowledge of fine wine, which led him to California to pursue a career in wine.
“I’m excited to be working with Crown Point, which has an amazing pedigree, fantastic wines, and incredible people,” says Greenbaum. “As National Sales Director, I look forward to taking a strategic and thoughtful sales approach and sharing Crown Point’s wines and story across key markets throughout the nation.”
“David brings a wealth of 3Tier experience to Crown Point,” shares AJ Fairbanks, Estate Director. “We are confident he will work seamlessly with our existing distribution partners and collectively build our national awareness.”
Greenbaum currently lives in Yountville with his wife, Tracy, and their dog, Harbour, but will be relocating to the Southern California area.
About Crown Point
Crown Point is an estate vineyard and winery located in the foothills of the Happy Canyon of Santa Barbara AVA. Founded by proprietor Roger Bower in 2012, Crown Point is focused exclusively on growing Bordeaux grape varieties. Crown Point prides itself on farming and winemaking at the highest possible level to produce limited production wines that represent the estate’s terroir.
