Partnership has Already Resulted in 1,000 Trees Planted in the United States
SONOMA, Calif. (March 22, 2022) — Tree Fort, the California Central Coast wine label from 3 Badge Beverage Corporation, is excited to announce the renewal of its Reclaim the Forests: Plant a Tree program with One Tree Planted, a non-profit organization focused on global reforestation. The partnership solidifies Tree Fort’s commitment to making a positive environmental impact by planting one tree in the United States for each case of wine purchased.
The announcement, which comes just ahead of Earth Day on Friday, April 22, is made even more exciting by the news that the successful partnership has already resulted in 1,000 trees being planted in the United States since May 1, 2021. Tree Fort is a fast-growing Central Coast brand which, in 2021, more than doubled its sales over 2020, making the label’s contribution pledge especially significant.
“We are proud to continue our partnership with One Tree Planted as part of our commitment to sustainability,” said August Sebastiani, proprietor of 3 Badge Beverage Corporation. “Its mission to create a positive global impact by making it easy for anyone to help the environment by planting trees makes the partnership a perfect match for Tree Fort, as our wines are inspired by the adventurous spirit of California’s outdoor culture and are meant to be enjoyed in nature.”
With 15 billion trees cut down around the world and up to 58,000 square miles of forest lost every year, One Tree Planted’s projects span the globe and are done in partnership with local communities and knowledgeable experts. By planting one tree with every dollar donated, One Tree Planted is helping create habitats for biodiversity, clean the air and water, contribute to society’s health and well-being and create jobs for social impact. Tree Fort’s support of One Tree Planted’s global reforestation efforts helps make a positive effect on nature, people and wildlife.
Featuring five expertly crafted, single varietal wines from esteemed winegrowing regions in California’s Central Coast, Tree Fort’s Monterey Chardonnay ($16.99), Santa Barbara County Sauvignon Blanc ($16.99), Santa Barbara County Pinot Noir ($16.99) and Paso Robles Cabernet Sauvignon ($16.99) are included in the Reclaim the Forests: Plant a Tree program. Tree Fort’s commitment to sustainability is also reflected in its outdoor friendly packaging with screw cap closures instead of corks, which are made from a limited natural resource. Additionally, the screw caps make it easy for drinkers to transport the wines to their next outdoor adventure.
Tree Fort wines are available for purchase nationally via the 3 Badge wholesale tier, or consumers can visit treefortwines.com to purchase online.
About 3 Badge Beverage Corporation
Established in 2015, 3 Badge Beverage Corporation is a négociant representing an innovative portfolio of terroir-driven wines and craft spirits from around the globe. Headquartered out of a historic, refurbished fire station in Sonoma, California, 3 Badge is led by fourth-generation vintner August Sebastiani. Named for his grandfather’s volunteer firefighting service badges, 3 Badge is built upon a philosophy of exceptional craftsmanship and commitment to place. 3 Badge Mixology offers Bozal Mezcal, Uncle Val’s Gin, Kirk & Sweeney Rum, Pasote Tequila, Quechol Sotol, Benjamin Chapman Whiskey, and La Pivón Vermouth, while 3 Badge Enology includes Gehricke Wines from Sonoma, Tree Fort Wines from the Central Coast, Cedar + Salmon wines from the Pacific Northwest, and Guinigi Wines from Italy. Additional information can be found at 3badge.com.
About One Tree Planted
One Tree Planted is a 501(c)(3) nonprofit on a mission to make it simple for anyone to help the environment by planting trees. Its projects span the globe and are done in partnership with local communities and knowledgeable experts to create an impact for nature, people, and wildlife.
