She Becomes the First Latina Artist to Own a Sparkling Wine Brand
November 22nd – MIAMI, FL — Latin pop superstar Natti Natasha, who recently surpassed 400 million views on her “Ram Pam Pam” music video on YouTube, has launched TASHA, a sparkling rosé produced in Bordeaux, France. The Dominican-born signer-songwriter announced the project to her 34.1 million Instagram followers on Friday, November 19th.
“I’ve always been in love with Champagne and sparkling wine,” she says, “but struggled to find an existing product that represented who I am. Rather than partnering with a brand that did not match my personality, I decided to take the plunge and create my own wine from scratch.”
In scouting producers around the globe, Natti Natasha landed on the iconic Bordeaux region, where she met and clicked with French winemaker Céline Lannoye. The two women partnered to create TASHA, a classic blend of Cabernet Franc and Merlot, aged for 12 months in the traditional Champagne method.
“My goal was to introduce a super-premium wine from a world-renowned region,” says Natti Natasha. “I wanted the packaging to convey a sense of luxury, without looking too pretentious.”
TASHA will be available in Puerto Rico and the Dominican Republic in December 2021, distributed through Coca Cola Puerto Rico. Limited quantities will be available to U.S. fans via online orders in January 2022, with wider U.S. distribution planned for later in the year. The wine will retail in the $30-35 range.
“This is a very personal project. Above all else, I am doing it for myself, my family, my friends and my people,” Natti Natasha says. “TASHA is me in every way — it has a bubbly personality and is the perfect companion to celebration.”
Between her newborn, her new album and the launch of TASHA, 2021 has been an incredible year for the artist. With this release, Natti Natasha becomes the first Latina artist to own a sparkling wine brand. Definitely worth celebrating by popping a bottle of TASHA.
She concludes: “I wanted to show all my Latinas out there that nothing is impossible. This is our time. No dream is too big!”
ABOUT NATTI NATASHA
Dominican reggaeton artist Natti Natasha burst onto the global stage in 2017, with the release of smash hits like “Criminal,” with Ozuna, “Sin Pijama,” with Becky G, and “No Lo Trates,” with Pitbull & Daddy Yankee. In 2019, she released her debut full-length album ilumiNATTI, which yielded multiple #1 singles, topped charts in the U.S. and Puerto Rico, and generated billions of streams. She has earned dozens of gold and platinum certifications and has tallied over 6 billion views on YouTube. Rolling Stone cited Natti Natasha as “the most-watched female artist on YouTube, far surpassing Top 40 queens like Cardi B and Ariana Grande.” Meanwhile, The FADER has called her “one of the new era’s dominant voices.” She has performed on The Tonight Show Starring Jimmy Fallon and has collaborated with everyone from Bad Bunny and the Jonas Brothers to David Guetta and Like Mike. She also serves as the Executive Producer on the YouTube Original Series BRAVAS. In 2021, Natti Natasha released her second full-length album Natti Vidad, with platinum singles “Noches en Miami” and “Ram Pam Pam,” with Becky G.
