Sparkling wine brand meets consumer demand in growing category
Miami, FL (September 20, 2021) – The #1 French sparkling wine brand under $20 in the U.S., Veuve du Vernay releases its new Sparkling Alcohol Removed (SRP $14.99) as an addition to the trending category of no and low alcohol wines.
“Adding this wine to the portfolio was a strategic move to position the brand as one that anticipates consumer needs,” says Carlos Varela, COO of BGPL USA. “With the Veuve du Vernay label, consumers can have confidence knowing that this is a high-quality product and one that was made with their interests in mind.”
Veuve du Vernay Sparkling Alcohol removed is made from 100% Muscat grapes without added sugar. It has light floral aromas and a well-balanced palate that makes it ideal to enjoy as an aperitif or with dessert. Animal-derived products are not used in the process, making it a Vegan-friendly wine.
Veuve du Vernay was awarded the IMPACT Hot Prospect Brand Award for Imported Wines from 2017-2019. It is well-known for its Sparkling Ice, Brut and Brut Rosé. The Veuve du Vernay range is widely distributed in the US. Trade information can be found on RangeMe and a store locator on www.veuveduvernay.com.
About Veuve du Vernay
Veuve du Vernay is the leading French sparkling wine brand under $20 in the United States, channeling classic Parisian lifestyle and joie de vivre. It was founded in the 1960s by Robert Charmat, the son of scientist, Eugene Charmat who patented the Charmat Method of producing sparkling wines. Robert Charmat employed this method of trapping the carbonation from secondary fermentation to make his own sparkling wines full of fresh aromas and flavors. Robert named his wines for a widow in Vernay who helped his father during his early winemaking days. Veuve in French means widow. Veuve du Vernay is produced by Patriarche. Founded in 1780 in Beaune, the heart of Burgundy, Patriarche is a leading wine producer in France with two areas of focus: Burgundy appellation wines and fine sparkling wines.
