Passport-style event aimed at highlighting winegrowing region’s diversity, attracting new audience
LODI, Calif., May 25, 2021 – Lodi producers will kick off the summer season June 12 and 13 with Celebrate Lodi Rosé – a new passport-style event highlighting this exciting and diverse wine category. Flight offerings from 19 wineries will include rosé wines handcrafted from unique, Lodi-grown varieties like Cinsaut, Barbera, Charbono, and others in addition to white, sparkling, and red wines.
The event will feature an exclusive, relaxed feel due to a reservation-only format. At time of ticket purchase, guests will have the opportunity to create a two-day itinerary by pre-booking up to five, 45-minute tasting reservations between the hours of 11:00 a.m. and 4:45 p.m. each day for a total of ten reservations over the weekend. Thirty-minute windows between reservation times will allow for travel to and from locations as well as ample time to purchase your favorite wines.
“Rosé wines are an exciting and interesting wine category. Stylistically, they can vary greatly depending on the type of grape variety or varieties used and winemaking method,” says Stuart Spencer, Executive Director of the Lodi Winegrape Commission. “With more than 100 winegrape varieties growing in Lodi, we’re seeing more experimentation in this category from local winemakers. This event is an invitation to new and returning wine drinkers to explore, learn, and enjoy.”
Two-day tickets to Saturday and Sunday’s Grand Tasting Tours are now on sale and are $25 per person plus tax by advance purchase only at lodiwine.com/events. Tickets are limited to 600 and are expected to sell out. Sales will close at the end of day Sunday, June 6, and will not be available on the days of the event. Tickets to the Grand Tasting Tours include an event wine glass, wine tasting, and admission to pre-selected participating wineries. There is no charge for designated drivers although reservations and tickets are required and may be booked along with reservations and tickets for tasting. All attendees, including designated drivers, must be 21 years of age or older to attend.
About the Lodi Winegrape Commission
Established in 1991, the Lodi Winegrape Commission represents the common interests of Lodi winegrowers with programs in marketing, education, research, and sustainable viticulture. The Commission collectively and effectively promotes Lodi’s vibrant, multi-generational farming community and California’s most dynamic wine region. Comprised of nine commissioners and nine alternates, the board of directors provides direction and input on behalf of the region’s 750 winegrowers. For more information about the Lodi Winegrape Commission, visit lodigrowers.com.
About the Lodi American Viticultural Area (AVA)
A historic winegrowing region since the 1850s, Lodi is perfectly situated 40 miles south of Sacramento and 90 miles east of San Francisco. Lodi’s Mediterranean climate and distinct soils allow its growers to cultivate 125 winegrape varieties, making Lodi the most diverse winegrowing region in the United States. The region also serves as home to 85 boutique wineries specializing in small-lot, handmade wines that have garnered major awards at domestic and international wine competitions.
Lodi is naturally a leader in sustainable viticulture. Created by California farmers and accredited by world-renowned scientists, LODI RULES is America’s original sustainable winegrowing program. Held to a high standard of scientific rigor and excellence, the program emphasizes environmentally and socially responsible practices, while keeping economic feasibility in mind for long-term business success. Today, there are more than 51,000 acres certified throughout California and Israel. For more information about the Lodi AVA or LODI RULES, visit lodiwine.com and lodirules.org.
