Regional Travel Branding Organization Becomes Leader In Responsible Travel
April 29th – Corning, NY: Finger Lakes Wine Country, New York’s most popular wine region is leading the way when it comes to public health and responsible tourism. Launching their #MaskUpFLX campaign in 2020 to encourage locals and visitors alike to wear masks and practice social distancing. Earlier this month they introduced the #VaxUpFLX campaign, encouraging visitors and members of the community to get vaccinated. Finger Lakes Wine Country is stepping up to protect the community like no other tourism brand.
Not many in the travel tourism space are as vocal about mask mandates and vaccinations on their social platforms. Yet this is not the only way Finger Lakes Wine Country is standing up for public health. They’ve also been very vocal about their support for the BIPOC communities. Finger Lakes Wine Country knows that actions are essential to change and they have stepped up as a leader in responsible and inclusive travel marketing.
Finger Lakes Wine Country has done a great job spotlighting outdoor activities in the region that are COVID-friendly. Including horseback riding lessons, scenic drives, waterfall trails, and of course wine tasting! Not only have they created a stellar list of wineries open on each wine trail, but they’ve also listed hours of operation, reservation details, and any new restrictions. Along with recipes that allow you to enjoy Finger Lakes Wine Country from the safety of your home!
As the region slowly reopens to visitors Finger Lakes Wine Country reminds everyone that masking up is the best way to support each other. Masking up helps keep businesses open as the community is rebuilt, revitalized, and reinvigorated. Community members are asked to take photos wearing their masks and using the #MaskUpFLX hashtag.
As more Americans get vaccinated, gathering outside without a mask is the goal. Until then locals and visitors are asked to show patience and grace to service staff. Following all requests for reservations, mask-wearing, and social distancing.
About Finger Lakes Wine Country: Based in Corning, New York, Finger Lakes Wine Country is the unified voice for the five counties and three wine trails. This regional branding organization covers the 3,065 square mile area that includes Chemung, Schuyler, Steuben, Tioga, and Yates Counties as well as the Cayuga, Seneca, and Keuka Lake Wine Trails. Finger Lakes Wine Country is responsible for positioning the region as a top-of-mind brand by showcasing the various attributes and experiences of the area.
