The DTC Single-Serve Wine Brand Launches its First-Ever Low ABV Wine in a Sparkling Tropical Flavor
SAN FRANCISCO, CA (August 17, 2020) – From the makers of the beloved DTC single-serve wine brand, Usual is introducing a modern take on a wine spritzer – in its first-ever can. Made with clean and simple ingredients, the Usual Guava Spritz is composed of sparkling wine mixed with [a splash] real, 100% natural guava juice, and nothing else.
The Usual Spritz canned wine is a bright and crisp, low ABV, [low calorie] option to take to the park, the beach, or your living room. With 8.5% ABV. 250ML per can. Only 3g of natural sugar, 83 calories per serving (132 calories per can), available while supplies last.
“We, along with the rest of the world, had to plan for unforeseen supply chain disruptions earlier this year, and as a result, Usual Spritz came to be. We’re excited to launch cans as a new, limited-release format keeping the needs of our consumers top of mind – now, they have a Usual Wines option that they bring to the beach or park, and enjoy while socially distancing,” said Matt Dukes, CEO, and co-founder of Usual Wines.
The single-serve wine innovator’s inspiration for its latest product launch was to offer something sessionable, without sacrificing taste or experience. Usual Guava Spritz has notes of lemon, elderflower, bergamot, and guava, and retails for $6/8.4oz a can. Available in a 6-pack for $36 or a 12-pack for $72. Best enjoyed chilled.
“We also wanted to offer our customers a lower ABV option and envisioned a more elegant version of your typical hard seltzer – so we introduced our Brut + Guava, the first beverage of its kind, low calorie, low-carb, but still made with simple clean ingredients and delicious to drink,” continued Dukes.
Usual Wines are expertly made in small batches from sustainably farmed grapes from the top vineyards in Napa and Sonoma. The wines contain no additives, no sweeteners, no added sugar, no chemicals, and minimal intervention—the real way. This Spritz is no different.
Usual is a DTC wine brand, known for its innovative and high-quality wine-by-the-glass offerings, that is disrupting the wine category and adapting it for the modern consumer. In 2018, founders Matt Dukes and Rachel Vodofsky realized that there was a gap in the market, so they committed to leading the efforts to establish a premium category for single-serve wine.
Usual Wines are available on Share-a-Sale, and also come in Red, Rosé, Brut, and Brut Rosé.
About USUAL Wines
Usual is a DTC wine brand, best-known for its innovative and minimal intervention wine-by-the-glass offerings made from small lot, sustainably farmed vineyards, that is disrupting the wine category in more ways than one. Usual was first introduced following customer feedback directed at their sister brand, Vinebox. Founders Matt Dukes and Rachel Vodofsky realized that there was a gap in the market, so they committed to leading the efforts to establish a premium category for single-serve wine with Usual. For more information, visit https://usualwines.com, or you can follow Usual on Facebook, Twitter, or Instagram.
