Amador pioneer goes beyond the Tasting Room with PairAnything app
Plymouth, CA – Winetech innovation is happening in Amador Wine Country. Scott Harvey Wines is leading the region with the new mobile wine experience from PairAnything to attract today’s consumers during COVID.
Scott Harvey has over 46 years of experience producing high-quality and crowd-pleasing wines, including the Ménage à Trois wines. His namesake winery, like most California wineries, face challenging business conditions caused by the pandemic. At this time, only two of their three tasting rooms are operational: the Shenandoah estate winery and Sutter Creek. How does the winery actively engage with customers and replace direct-to-consumer revenue lost from tasting room restrictions?
To thrive in in the new normal and beyond, Scott Harvey Wines needed to upend traditional sales channels and adopt a mobile e-commerce strategy. With PairAnything, the winery gains an essential dimension for business success. “They have a solution that the entire wine industry needs – how to reach wine consumers beyond the tasting room,” says Scott Harvey.
Their customers, ranging from 21 to 83 years old, now connect with the winery directly on their phones to receive new releases, events, discounts and more. Like in a Virtual Tasting Room, they can request food and wine pairings recommendations and conveniently shop for wines – in a safe, contactless environment. Scott Harvey Wines also gain insights on each user’s engagement, so it can cultivate customer loyalty for increased sales. Armed with technological innovation, the winery trailblazer is poised to achieve sustainable business growth in the new age for wine.
“As one of Amador’s pioneers, it is not surprising that Scott Harvey is leading innovation of direct-to-consumer wine experiences with the PairAnything mobile app,” praises Jack Gorman, Executive Director of Amador Vintners’ Association.
About Scott Harvey Wines
Scott Harvey Wines focus on the best varietals in Amador County-Barbera, Zinfandel and Syrah- along with select bottlings of Napa, Lake County, and Mendocino wines. Scott Harvey’s name is synonymous with Amador Wine Country, with a winemaking career in the region that spans four decades. Scott produces “Vineyard 1869”, an old world style Zinfandel made from the oldest documented Zinfandel vineyard in North America, and represents the gateway to Amador’s unique expression of California’s favorite varietal. For more information, visit www.ScottHarveyWines.com or follow them at www.facebook.com/ScottHarveyWine/ or @ScottHarveyWine on Instagram and Twitter.
About Amador Vintners Association
The 40+ member wineries of the Amador County Vintners Association are primarily small, family-owned operations whose proprietors make and sell their own wines and greet visitors in their tastings rooms. For more information on Amador Vintners’ Association, visit https://amadorwine.com or follow on www.facebook.com/AmadorWine/ and @amadorwine on Instagram.
About Pair Anything, Inc.
Pair Anything, Inc. is the pioneering winetech company bringing the romance of wine to today’s consumers through engaging digital experiences that foster enjoyment with food and connections to local wineries. For more information, visit www.PairAnything.com or follow on www.facebook.com/PairAnything and @PairAnything on Instagram and Twitter.
