By Stacy Briscoe
Here at Wine Industry Network, we’ve been exploring the concept of catering virtual tastings and experiences to wine trade professionals. In our first video interview, we spoke with Dry Creek Vineyard about some of their experiences and best practice tips for conducting virtual sales meetings.
In this interview (video above), we talk with Jason Haas, general manager and proprietor of his family’s estate vineyard and winery, Tablas Creek. Haas is a firm believer that, even when the pandemic has subsided and the industry can get back to “normal,” virtual tastings for trade—NOT consumers—will be one of the few COVID-19 evolutions that will continue to reap benefits for wine businesses across the board. During our discussion, he elaborates on his reasons why.
Haas also speaks to the differences between creating experiences for consumers versus trade in a virtual environment. And we expand on the concept of pitching to wine-specific media—journalists, critics, bloggers—and the successes and pitfalls of different engagement techniques when catering to that sector of the industry.
If in watching the interview you have questions of your own, or follow-up questions for either Tablas Creek or Wine Industry Network, please submit them in the comments below so we can address them in subsequent webinars and articles.
