Beverage Industry Brand Placement, Sales and Strategy Company Positions Independent Alcohol Brands for Success
CHICAGO, May 18, 2020 – Brian Rosen, President and Founder of BevStrat LLC, one of America’s largest independent sales forces in the adult beverage space, today announces a corporate adjustment in response to the current economic climate. As the off-premise channel continues to surge, BevStrat has adapted its sales team to focus its services on the off-premise channel, thereby offering beverage-alcohol brands a new set of marketing tools to accelerate growth and aid in rebalancing the pandemic effect on alcohol sales.
A Nielsen report on the latest economic trends estimates that the U.S. alcohol market needs to sustain 22 percent volume growth across all alcohol categories sold off-premise in order to level off from the loss of on-premise sales as a result of nationwide shutdowns. With the decline and consolidation at the distributor level, BevsStrat has primed its sales teams in Illinois, New York, New Jersey, California, and Florida, with an increased set of marketing tools to support suppliers and retailers. This includes updated analytics to track supplier activities in market and responding to states relaxing shipping laws to back fill revenue lost from on-premise closures. Rosen predicts that simple home cocktail-making, the acceleration of the ready-to-drink category, and the invention of new off-premise selling channels such as mobile apps and off-premise specific selling websites will define the adult liquor channel coming out of the pandemic.
“With distributors under great pressure to sell existing inventory, new and emerging brands will be challenged from traditional distribution,” explains Rosen. “BevStrat’s dynamic team of professionals remain dedicated to the off-premise community nationally and have been further educated on how to work with suppliers and buyers during this massive channel shift. Buyers are showing a strong desire for individual brands, and we have analyzed distribution needs for smaller brands that are the backbone of the independent retailers’ path to financial survival. We believe that BevStrat offers a solution for a healthier retail sales outlook in the face of on-premise closures.”
BevStrat services clients come from all over the United States, Europe, Australia, South America, Italy, and Europe. Prior to founding BevStrat, Rosen was a partner in PriceWaterhouseCoopers’ Retail Performance Improvement, CPG and Adult Beverage practice and Chief Executive Officer of Sam’s Wines and Spirits, a 100-million-dollar independent beverage alcohol retail chain.
For more information about BevStrat, visit https://bevstrat.com/ and follow on Instagram @bevstrat_llc. Follow Brian Rosen on LinkedIn at https://www.linkedin.com/in/briandavidrosen/.
About BevStrat
BevStrat or Beverage Strategy is the one of the USA’s most respected and successful brand placement, sales, and strategy companies. Based in over 30 years of Three Tier experience as well as partnerships in PricewaterhouseCoopers, the companies President & Founder, Brian Rosen is regarded as the brand sherpa or brand whisperer for global brands looking to build a market in the USA, sales teams in the USA, and go to market strategy in the USA. For more information about BevStrat, visit https://bevstrat.com/ and follow on Instagram @bevstrat_llc; brands can contact Brian Rosen directly at brian@bevstrat.com.
