$200 from Each $395 Case Purchased Will Be Given to a Cause Chosen by the Customer
Laytonville, CA – April 29, 2020 – In response to the unprecedented hardships caused by the COVID-19 crisis, Alder Springs Vineyard is turning the tables on traditional charitable giving by letting its customers choose their own beneficiary for a special donation linked for each case purchased. Starting today, for every 12-bottle case of wine purchased from Alder Springs Vineyard, owner Stuart Bewley will help facilitate a $200 contribution in the customer’s name to a philanthropic organization or an individual of the customer’s choosing.
“The world’s never seen anything like this crisis,” said Bewley. “I wanted to do something to help during this confusing and chaotic time. So many people have lost jobs and loved ones, and I just wanted to give people at least a measure of control in such uncertain times. So, I’m letting my customers choose where the contribution from each case goes.”
A longtime grower supplying grapes to over 30 winery clients of top repute across California, Bewley began making his own wines 14 years ago and offers a lovely array of red and white wines from his high-altitude vineyard in Mendocino County. His signature Syrahs and Pinot Noirs, and Chardonnays are highly regarded for their balance and freshness, rooted in meticulously farmed vineyards.
Do Good and Enjoy Great Wine
When customers log on to the Alder Springs Vineyards website, it’s as easy as 1, 2, 3:
- Select your preferred beneficiary
- Select your case of 12 wines. Customers can choose from all red or all white wines, or a case containing both.
- Check out using a credit card, and feel great about doing something good, while you look forward to enjoying a nice glass of Alder Springs Vineyard wine.
There are 14 non-profit organizations that customers can choose from for their $200 donation. Selected organizations support a number of causes, ranging from struggling restaurant and hospitality workers, to hunger relief, to health, the environment, animal welfare, domestic violence, human rights and reproductive health.
Alternately, customers can request that the $200-per-case donation be made to a local organization or even an individual of their own choosing. “If someone wants to give to an out-of-work friend or family member or a local group, that’s okay, too,” says Bewley. “This is all about giving the power to the people who order Alder Springs Vineyards wines, to do some good during this crisis.”
Only one donation can be designated per order (but customers are welcome to place multiple orders if they like.) In addition to empowering customers to help organizations and/or people in need right now, the Alder Springs Vineyard “Shelter in Place Support” initiative offers a generous savings off its regular 12-bottle case price of $540. Because $200 of each $395 case order is a donation, the case of wine is costing the customer $195. (Shipping is included in the price, but sales tax is not.) Alder Springs Vineyard currently ships to customers in California, Illinois, Massachusetts and New York and soon, to customers in Colorado, Oregon, and Washington, D.C. as well.
Alder Springs Vineyard has been producing world-class grapes since owner Stuart Bewley broke ground on the vineyard in 1993. The property spans 6,000 acres, with 140 acres planted to multiple white and red varietals including Chardonnay, Grenache, Picpoul Blanc, Roussane, Marsanne , Viognier, Pinot Noir, Syrah, Cabernet Franc, Grenache Noir, Mourvedre, Counoise, Malbec and Tannat. The Alder Springs team practices a unique “bonsai” style of pruning, shedding up to 75 percent of the fruit on each vine to attain maximum concentration of flavor. Its grapes are in demand by esteemed wineries up and down California. Bewley launched his own Alder Springs Vineyard label in 2006, selling wines online and to wine club members in California, Illinois, Massachusetts and New York, and soon, in Colorado, Oregon and Washington, D.C. Please visit www.
