Italian Golf Pro Superstar Francesco Molinari Headlines Famiglia Pasqua’s New Social Media Campaign

New York, NY, April 6, 2020 — Over 24-million American adults either play golf or watch the game, according to the National Golf Foundation’s 2019 Golf Industry Report. To reach them, Veneto’s Famiglia Pasqua is preparing to tee-off with a $41K social media ad campaign on Instagram, WeTransfer and Google Display. Starting this spring and extending through the summer, Pasqua’s 2020 “Talent Never Tasted Better” campaign, targeted at social media-savvy golf fans in New York, California and Texas, will feature Italian golf superstar Francesco Molinari, winner of the 147^th British Open (2018) and part of the victorious European team in the 2018 Ryder Cup. Banner ads will also run in several leading consumer wine publications.

This latest initiative represents a very personal “drive” for the golf-obsessed third generation now in charge at Pasqua. Notes U.S.-based co-owner Alé Pasqua: “The Pasqua family may be golf-crazy, but we also know that around one out of every 10 American adults either plays or watches the game. This campaign will help introduce our wines to a whole new segment of the population.”

Alé Pasqua sports a pretty impressive 5 handicap, and while definitely out-swung by Molinari, there was a time in the late 1990s and early 2000s when a young Molinari and then-teenage Alé Pasqua competed in the same junior tournaments. Other members of the Pasqua family also know their way around a green; brother Riccardo plays, and father Umberto was on the governing committee of the Italian PGA.

Pasqua’s “Talent Never Tasted Better” ad campaign debuted in 2018 with a series of print ads in several major wine publications presenting three emerging young talents from Italy: chef Diego Rossi, dancer Lidia Caricasole and artist Giorgia Fincato. For their first social media campaign, however, Pasqua has turned pro in partnering with champion golfer Molinari. And after a successful day on the links, it’s hoped that golf-loving Americans will celebrate with a glass of Pasqua wine, either at the 19^th hole (aka golf club bar) or from the comfort of home.