Engaging Short-Form Video Content to Offer Consumers Familiar Wines During Social Distancing
WHAT: Kendall Jackson, producer America’s favorite Chardonnay for more than 27 years, launches a series of Virtual Wine Tastings, “At Home with Kendall-Jackson.” The series of short format Virtual Wine Tasting videos will launch the week of March 23.
To offer some joy and entertainment to consumers during times of social distancing and isolation, Kendall-Jackson aims to create meaningful content through engaging virtual activations that will have a positive impact in everyone’s lives. At Home with Kendall-Jackson will launch with short-format videos, broadcasting to the winery’s Facebook and Instagram channels. At Home with Kendall-Jackson will focus on virtual wine tasting as they launch, with plans to expand the offerings in the future to include concepts such as Virtual Cooking Classes with Kendall-Jackson’s Culinary Team, Re-Stocking your Cellar after Depletion, Virtual Yoga: Vino & Vinyasa, Virtual Concerts, Virtual Wine & Painting, and more.
WHO: Winemaster Randy Ullom – Randy has been at the helm of the Kendall-Jackson’s winemaking team for more than 27 years. A veteran in the industry, Randy is an integral part of the Kendall-Jackson crew, spearheading a team of talented winemakers to craft wines with precision, balance and personality. Randy and his team, as well as various other leaders from Kendall-Jackson will guide consumers through a fun, interactive, and engaging virtual wine tasting.
WHEN: Week of March 23. Exact date and recurring time to be announced soon
WHERE/HOW TO PARTICIPATE: Kendall-Jackson’s Facebook – Facebook.com/kjwines. Kendall-Jackson’s Instagram – @kjwines
COST: Free! Tune in for the fun, complimentary tastings
ENHANCED PARTICIPATION: For consumers wishing to taste alongside the winemaker, wines are available for purchase in a variety of options:
- Directly from the Kendall-Jackson winery at www.KJ.com.
- Your favorite local grocery stores like Safeway, Vons, Publix or Target
- Online retailers like Wine.com or Total Wine & More
- Delivery Services like Drizly, or Instacart
ABOUT KENDALL- JACKSON:
Kendall-Jackson is one of America’s most beloved family-owned and operated wineries. Founded by entrepreneur and visionary Jess Jackson in 1982, and now led by his wife Barbara Banke and the Jackson family, Kendall-Jackson is based in Sonoma County and offers a range of acclaimed wines grown on the family’s estate vineyards along the coastal ridges of California. A leader in sustainable vineyard and winery practices, including water and energy conservation and natural pest control, 100 percent of Kendall-Jackson’s vineyards in California are third party certified by SIP (Sustainable in Practice) and CCSW (Certified California Sustainable Winegrowing). Kendall-Jackson was recently named 2017 winery of the year by Wine Enthusiast Magazine, recognized as a benchmark in the California wine industry. The winery’s seminal wine, the Vintner’s Reserve Chardonnay, has been America’s favorite Chardonnay for the past 25 years, and the 2015 vintage was ranked No. 28 on Wine Spectator’s Top 100 list in 2017. Learn more online at www.kj.com, and follow Kendall-Jackson on Facebook, Twitter, or Instagram.
