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Keykeg and Unikeg Builds Its Reseller Community with Two New Partnerships in Spain And Sweden

KeyKeg, the global leader in PET kegs, is expanding its European footprint with the appointment of two new official resellers of KeyKeg and UniKeg – Apiglass in Spain and SwedBeer.se in Sweden. These appointments complement the firm’s global network of warehouses and reduces the supply chain, helping minimise CO2 footprint and save on logistics and response times.

Apiglass specialises in the sale glass packaging for food and beverages, as well as the distribution of packaging machinery. It will focus on Spain as its core market, but also sells kegs to beverage producers in Portugal and the South of France.  Its representatives are fully trained to fill, dispense and answer potential questions from customers and prospects, to ensure the high service levels expected from KeyKeg. 

SwedBeer.se sell kegs in Sweden and will also start selling in Norway. The team are beer experts, having set up the Rådanäs brewery in 2012 and have a deep understanding and technical knowledge when it comes to filling and dispensing beer.

Annemieke Hartman, board director at KeyKeg and UniKeg, said: “I am pleased to welcome Apiglass and SwedBeer.se to the community.  Our reseller partnerships are an important part of our growth strategy and ensuring that we maintain and grow our market-leadership position in Europe and continue provide customers with the highest quality products and service.”

The KegKeg and UniKeg technical support and customer service teams will work closely with both resellers to ensure that customers enjoy the high-quality standards expected from the product, providing premium protection for draught beverages like beer, cider and wine, ensuring they reach the consumer as fresh as the day they were produced, thanks to the unique bag technology which provides double the shelf life of other PET kegs.

Robert Gironella, CEO of Apiglass commented: “When KeyKeg was introduced to the Spanish market six years ago, it was a very important innovation in the craft beer market.  Since then, with the addition of the slimline series, the product range is now the leading brand when it comes to innovation, functionality, profitability and development.  We see a great opportunity to build and consolidate the portfolio of customers who are very satisfied with this product and are pleased to be an official reseller.”

Hannes Rebas of SwedBeer.se said: “KeyKeg is the highest quality PET keg on the market and is a good fit with our business, combining superior packaging with our brewing expertise.  I am delighted that we are partnering with KeyKeg and UniKeg and look forward to working closely with the team.”

If you are interested in joining the reseller network, please contact info@keykeg.com.

For more information about KeyKeg and UniKeg products and services, visit www.lightweight-containers.com.To find out more about OneCircle and the recycling initiatives already launched, visit www.onecircle.world

KeyKeg is serving thousands of happy customers from warehouses and sales offices spread worldwide and production facilities in the United States, Germany, United Kingdom, Spain and the company’s native Netherlands. Across all continents, breweries, winemakers, producers of soft drinks and other beverages are making the switch to KeyKeg and UniKeg.

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Sustainable packaging solution

The family owned business has an eye for the long term and especially for the environment. For this reason OneCircle (www.onecircle.world) was launched to create and implement collection networks in a number of countries and, where possible, adding to the existing waste streams.

To date, OneCircle has started successful collection and recycling projects in the Netherlands, United Kingdom, France and Belgium and is exploring effective networks in other countries around the globe.

One Circle’s activities are continuous work in progress, but we are committed to taking responsibility for the end of life of our kegs and to partnering with relevant businesses to create a circular economy.

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