Peterson Winery is excited to release a fresh new look for their longstanding Tollini Vineyard wines, with new labels that highlight and respect the wine’s source, integrity and value. Peterson has been producing wines from fruit grown by the Tollini family in the Redwood Valley of Mendocino for two decades. The relationship began with ancient-vine Carignane for their “Zero Manipulation” blend in 2000, followed by dry farmed Petite Sirah and Syrah for their Mendo Blendo in 2008, Barbera in 2009, Grenache as a blending component in 2012, and Zinfandel from a mature hilltop planting for their Old School bottling in 2015.
The Petersons love working with generational growers who have reverence for the land. They are also pleased to be sourcing fruit for wines that reflect true value—single vineyard, hand crafted, minimal intervention, sustainably farmed wines—all at a suggested retail price of around $20 a bottle.
The new labels are designed to highlight the vineyard, provide clarity and easy understanding for the wine consumer, have a cohesive look through the lineup for brand recognition—and still retain a playful attitude. Serious wines with a serious label that doesn’t take itself too seriously. The hope is the new label will help Peterson Winery’s retail and wholesale partners and their customers gain a deeper appreciation for what Peterson has been doing for over 30 years.
Each of the wines in the new series has received gold medals from well-regarded local and regional competitions in categories with wines at twice and three times their price.
For additional information on Peterson Winery, or their Tollini Vineyard wines, please contact Emily Peterson at emily@petersonwinery.com, or 707-431-7568.
About Peterson Winery
Peterson Winery has been producing wine in Dry Creek Valley for over 30 years. Owner Fred Peterson is an iconoclast with a reverence for sustainable farming. The Peterson winemaking approach is to capture the essence of vintage and vineyard—a philosophy they call Zero Manipulation—with a low tech, yet high touch approach to produce wines of a place, wines with soul. As a winegrowing team, Fred and his son and winemaker, Jamie, celebrate vintage differences. They don’t tweak or homogenize the wine to obtain consistency of flavors, instead letting the wine tell its story of each vintage. Learn more at petersonwinery.com
