Newest addition to Mezzacorona Portfolio
New York (June 6, 2019) – Mezzacorona, the leading Italian wine producer announces the launch of its sparkling rosé Mezza di Mezzacorona Rosé to its award-winning portfolio. In time for the summer season, Mezza di Mezzacorona Rosé will be available in U.S. markets starting this June.
Made from estate-grown grapes in the foothills of the Italian Alps, Mezza di Mezzacorona Rosé is the brand’s first foray into Charmat-method sparkling rosé. The grapes are harvested and selected by hand at the beginning of September to keep the full potential of the aromatic expression of the vines. The color remains delicate which allows the final wine to have a soft rosy hue that is lively and brilliant over time. On the nose, hints of mountain rose, fresh cherry, peach and bergamot. The flavor is intense with a very delicate bubbles and a mousse that continues for a long time.
“Sparkling rosé is just another example of how Mezzacorona responds to consumer demands and trends in the industry,” says Barbara Darra, Global Marketing Manager for Gruppo Mezzacorona. “Research, development, and innovation are vital to our growth strategy, along with a robust marketing and digital presence to help share our story and understand what our consumers are looking for, like sustainability and connection to territory and tradition.”
Mezza di Mezzacorona Rosé can be enjoyed on its own year-round. For a truly delicious pairing, it is best enjoyed with light appetizers and snacks such as raw seafood or sushi. You can also add Mezza di Mezzacorona Rosé to your favorite cocktail.
The whimsical, pink, eye-catching bottle design and geometric label reinforces the Mezzacorona brand characteristics and is ever so fitting for rosé season. Mezza di Mezzacorona Rosé joins Mezzacorona’s portfolio of 750mL bottled wines, which include Mezzacorona Pinot Grigio, Mezzacorona Rosé and Mezza di Mezzacorona. All Mezzacorona’s wines are sustainably farmed, hand harvested, and estate bottled. Mezza di Mezzacorona Rosé will be available nationwide with a suggested retail price of $12.99. For more information, please visit www.mezzacorona.it/en-us.
About Mezzacorona
Mezzacorona was founded in 1904 as the first organized wine growers’ association to unify and protect grape growers present in northern Italy. Today, thanks to forward-thinking management and an investment in state-of-the-art equipment and techniques, Mezzacorona has evolved into a global wine competitor with an impressive portfolio of internationally recognized brands, including Mezzacorona, Rotari Trentodoc Metodo Classico sparkling wines, and Stemmari, wines from Sicily. For more information about Mezzacorona, visit www.mezzacorona.it/en-us. You can also follow the brand on Facebook @Mezzacorona, Twitter @MezzacoronaWine and Instagram @mezzacoronawine.
