Clare Rose and Union Beer Distributors Sign on with National Rosé Brand
NEW HYDE PARK, N.Y. – May 30, 2019 – Clare Rose, Anheuser-Busch’s main distributor in the Long Island region of New York, and Union Beer Distributors today announced a partnership with Rosé All Day, the rosé wine that brought the global social media catchphrase to life. Diving into the wine space, the distributors will now sell Rosé All Day to on and off premise accounts across the Long Island and New York area.
Rosé All Day launched in 2017 and has since become a major force nationwide, expanding in 2018 from the original Grenache, a Sparkling Rose, to a Beaujolais, and of course Rose in can in both still and sparkling. Top lifestyle publications have covered the brand including Cosmopolitan, Bustle, Harper’s Bazaar, InTouch, Refinery29, Marie Claire, and more.
The Rosé All Day Beaujolais, Rosé All Day Sparkling, and Rosé All Day Grenache are available in 750 ml bottles with the former two retailing at approximately $14.99 and the latter for approximately $12.99. Rosé All Day Still and Bubbly is also available as a 4-pack of cans for $14.99. For distributor and wholesale pricing, please contact your Clare Rose and Union Beer Distributors sales representative or use Clare Rose’s DSD Link app to order directly.
Effective immediately, the partnerships are based on marked consumer demand for wine brands and the wild growth of the rosé wine category. As traditionally beer-focused distributors, both Clare Rose & Union are excited to bring the wine with the catchphrase that started it all, “Rosé all day”, to the New York market. Based on current consumer trends, wine continues to gain “share of throat” across the legal drinking age population, making this the opportune time for these typically beer-focused distributors to enter the wine space.
Clare Rose, Anheuser-Busch’s sole distributor in the Nassau/Suffolk area of Long Island, is making a splash with their entry into the wine market with Rosé All Day, its first ever wine. Similarly for Union, this will be their first bottled wine, although they will carry both the still and bubbly cans as well.
Rosé All Day is imported into the United States by New York-based, Biagio Cru Wines & Spirits. This new partnership will focus on extending the brand’s circulation within bars, restaurants, retailers, and event venues across the New York and Long Island area.
“We are excited to be a part of this marriage of the wine and beer worlds,” says Darren Restivo, a principal of Biagio Cru and Estate Wines. “Clare Rose is a major player in beverage distribution on Long Island, and we couldn’t be more pleased to have them reaffirm how much consumers are asking for Rosé All Day in both bottles and cans.”
“The rosé boom in the past few years has been unprecedented in the beverage industry and shows no sign of being a quick trend – it’s here to stay. Using our extensive network, we plan to get Rosé All Day in the right spots from bars and restaurants to stores and the hottest venues,” said Sean Rose, CEO of Clare Rose.
Stay up-to-date with Rosé All Day by following the brand on Facebook at @RoseAllDayWine, on Instagram at @Rose_All_Day and on Twitter at @Rose_All_Day. More information can be found at http://radwineproject.com/.
About Biagio Cru Wines & Spirits
Based in New Hyde Park, NY and founded in 1998, Biagio Cru is a family-owned importer of fine wines and spirits from across the globe. Biagio Cru’s new flagship wine is Rosé All Day. Introduced in 2017, Rosé All Day has rapidly become a favorite of wine-drinkers across the nation, with 2019 poised to be a banner year.
Biagio Cru’s portfolio of wines includes the perennially popular Lolailo Sangria, which received the Impact Hot Brand award for five consecutive years.
De Restia Crianza from Ribera del Duero in Portugal, has recognitions of 90, 91 and 93 point ratings across multiple vintages, as well as the much coveted “Smart Buy” and “Savvy Shopper” nods. It was touted as “one of the most impressive values of the year” ranking #26 in the Wine Spectator Top 100 wines of the year.
Other brands represented include Chateau de Maniban, the Parxet line of wines, the full line of Tabali wines, and more.
About Clare Rose Inc.
Clare Rose Inc. is a third generation business that has been owned and operated by the Rose family for over 80 years. We service Long Island, and are headquartered in East Yaphank. We are also one of the few beer distributors in the state to operate our own state-of-the-art recycling facility. Our leading suppliers are Anheuser-Busch InBev and Heineken USA. We have partnerships with three of the main Long Island craft breweries and carry an extensive portfolio. We offer a wide selection of nonalcoholic beverages, wines, and spirits.
