ST. HELENA, Calif. (March 6, 2019) – Robin Daniel Lail, founder of Lail Vineyards, has been appointed the U.S. representative for The Porto Protocol. She is currently the only U.S. representative – and one of three representatives worldwide. Lail joins Pancho Campo of Spain, the CEO of Chrand, and Adrian Bridge of Portugal, director general of The Fladgate Partnership. Bridge is the founder of The Porto Protocol and leads the organization’s solution-driven forum for fighting climate change.
Established in Porto, Portugal – one of the world’s great wine capitals and home to some of Europe’s most diverse vineyards – The Porto Protocol is taking the lead in reducing the effects of climate change by simply asking their members to do more than they are currently doing to reduce their impact on the environment. The Porto Protocol is focused on creating a database of peer case studies so that business leaders can quickly learn what steps their colleagues are taking that they can also emulate and implement.
“In Napa Valley, growers and vintners are already actively engaged in protecting the environment as we farm for our grandchildren,” said Lail. “We are re-evaluating our farming practices at Lail Vineyards and my goal as The Porto Protocol’s U.S. representative is to reach out to farming communities across the country to do the same. Together, we have the opportunity to create a really loud voice.”
The Porto Protocol sprung from the wine industry because grape farmers are especially vulnerable to the impact of climate change. The organization’s goal is for leaders in all industries to share their expertise and wisdom through their case studies to inspire their peers to make changes that will mitigate the effects of climate change.
Robin Daniel Lail is a fourth generation vintner and the founder of Lail Vineyards. Along with her family, she has produced some of the most elusive, coveted wines in Napa Valley. As a descendant of one of Napa Valley’s founding families, the story of Robin Lail’s life is woven into the history of the Napa Valley. Her great-granduncle Gustave Niebaum established Inglenook in 1879 and her beloved father, John Daniel, Jr., created wines that are regarded among the best of the 20th century. The wines of Lail Vineyards are born from generations of winemaking knowledge in Napa Valley, a legacy that remains Lail’s steadfast compass.
To learn more about The Porto Protocol, please visit www.portoprotocol.com
