Don’t you love the Internet?? Well sometimes you might (when an order comes in from an email you sent out) and sometimes you don’t.
However, if you are looking to make a splash on Facebook, for example remember that there are 50 million small business Facebook pages. So you have some competition.
When I typed in “popular social media sites” one of the top search results was a post from 60 second marketer.com was “Top 52 Social Media Platforms Every Marketer Should Know.” So before you go to that site, how many can you name.
The Internet, email, social media, etc. have changed our world both personally and in business in ways that we would have never thought possible. And every day, there are new things coming out that are changing it all again. There is no time to stand still.
As a business you have to be aware of the next new thing and choose to adopt the ones that will enhance our businesses, products and abilities. For example there used to be social media…a company created a Facebook page to introduce information about the products, service and business. Now just putting the information out is not enough, you also need to be involved with social monitoring (also called social listening). It is equally as important that you know what is being said about you as well as what you are saying.
Also important is social response, where you respond to people who make comments (good and bad) about your business or products.
Content, of course is still king. Is what you are writing about interesting, amusing, targeted towards you readers? People enjoy stories and stories make a stronger impression. Good stories sell, by buying your products, especially in the case of wine (or especially a case of wine) buying the product will make them happy. Sometimes you customers need to be reminded of that.
A tip of the glass from me to you
E Column
by Elizabeth “E” Slater, In Short Direct Marketing
A recognized expert in the fields of direct marketing and sales in the wine marketplace. Slater has taught more wineries and winery associations how to create and improve the effectiveness of their direct marketing programs and to make the most of each customer’s potential than anyone in the wine industry today.
Follow E on twitter @esavant and facebook.
