After a hard winter in many parts of the country, I am sure that we are all ready for some spring weather. Spring is also the time of renewed energy as we see the grass and plants growing and possibly the sun shining for the first time in a while.
While we are full of the joys of spring and ready to say goodbye to a hard winter, it’s a good time to take a serious look around your retail space and see what is in need of some sprucing up after the winter. Come into your business the way your customers would and try to look at the space as if for the first time.
Is it time for a little paint, a really good spring clean or a re-organization of displays or furniture? Changing something physically can give you new ideas and bring the focus to different types of products. Take some time to move and/or change the displays and add new displays that reflect the season.
Spring is also a good time to look at your systems and see how they are working. Are there are new ways of customer service or sales that you want to present to your staff? This is the time to do it, as most of us feel the pull of spring and are more receptive to change. Make sure that your goals for the year are written down, discuss them with staff and get their buy-in. In short, lay the groundwork to ensure really good year.
Take advantage of the energy of spring to update, upgrade or spruce up your retail space, encourage your staff to come up with new ideas to improve the business. Access the renewed energy that spring brings to enhance your business over the coming year
A tip of the glass from me to you
E Column
by Elizabeth “E” Slater, In Short Direct Marketing
A recognized expert in the fields of direct marketing and sales in the wine marketplace. Slater has taught more wineries and winery associations how to create and improve the effectiveness of their direct marketing programs and to make the most of each customer’s potential than anyone in the wine industry today.
